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© 2014 IBM Corporation
Data – the World’s New Natural Resource
Gareth Mitchell Jones, IBM Big Data & Analytics Leader, UK & Ireland
+44 7584 522 154
19th June 2014
@garethmj74
© 2014 IBM Corporation
Data is the new basis of competitive advantage.
Drive business outcomesby applying more
sophisticated analytics
across more
disparate data sources in more parts of
their organisation.
Capture the time value of databy developing
“speed of insight”
and “speed of action”
as core differentiators.
Change the gamein their industry
or profession with
cognitive capabilities
like those seen on the North Face website.
Leaders will:
Our Point of View
© 2014 IBM Corporation
Why act now?
Create AgilityManage RiskOutperform
Only 1 in 5 organizations allocate more than 50% of IT budget to new projects
Of leaders cite growth as the key source of value
from analytics
Source:
1 - IBM IBV Study: Analytics: A blueprint for value, October 2013 2 - IBM Global Study on the Economic Impact of IT Risk, 2013
3 - IBM Global Data Center Study, 2012
Of respondents were impacted by a cyber
security breach over the past 24 months
46%75% 1in5
© 2014 IBM Corporation
Imagine the possibilities of analysing all available data
Real-time traffic flow
optimisation
Low-latency network analysis
Fraud & risk detection
Predict and act on intent to purchase
Predictive asset maintenance
Understand and act on customer
sentiment
© 2014 IBM Corporation
Now imagine what would happen if the business actually trusted the information
Information Is Understood
Information is Correct
Information is Current
Information is Secure
Information is Holistic
Information is Shared
© 2014 IBM Corporation
The opportunity for value is infinite
£31msaved in inventory
costs1000GPS-enabled buses reduce congestion
100 million
350
5%Est. reduction in
single person council tax discount fraud
80%Less time required to open an account
40%increase in business referrals from IFAs
100%Improvement in ability to
capture real-time data
customers
Identifying and targeting highest
value of its
Collecting and analysing asset
data from
sites
© 2014 IBM Corporation
Need:
Outperforming organisations increase personalisation by analysing all data to for unique knowledge of buying preferences
Results
• Improved marketing effectiveness by 10%• Develop personalised campaigns that
demonstrate unique knowledge of buying behavior
Increased
Customer
PersonalisationPersonalisecampaigns based on buyer attributes
Regain Controlover customer data and improve analysis time
© 2014 IBM Corporation
Need:
Smarter Cities
Results:
• GBS-tracking of 1000 buses gives at a
glance status updates
• Improved service for users and reduced traffic congestion
Outperforming organisations apply a spectrum of analytics to solve complex business problems
Solvethe root causes of traffic congestion in the public
bus network
Harnessvolumes of data to
improve insight & planning
© 2014 IBM Corporation
Results:
• Gained over 65,000 customers in the first year
• Unique business model and sustainable
company growth
Providecompetitive pricing to attract
new clients from youth market
Leveragein-car telematics technology to base premiums on safe driving
Outperforming organisations harness new data types to provide competitive pricing, resulting in happier customers
Smarter Insurance
Need:
© 2014 IBM Corporation
Outperforming organisations analyse data in motion to bring insight to life and provide a superior viewer experience
Results:• Real-time data captured for TV global audience of
1.2 billion
• 4 seconds to make 1 point come to life for
the world
Delivera fan experience “the next best thing to being here”
Innovateto enhance the unique character and image of the
Club and Championship
Smarter
Performance
Need:
© 2014 IBM Corporation
Four seconds -- The 2014 Wimbledon story from IBM Interactive Experience
https://www.youtube.com/watch?v=9pC1Qz0wnWw&feature=youtu.be
© 2014 IBM Corporation
Thank You
© 2014 IBM Corporation
Legal Disclaimer
• © IBM Corporation 2014. All Rights Reserved.
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