Date: June 17, 2011 Presenter’s Name : Bruce Wu Presenter’s Title : PMD Deputy Manager

transcript

Date: June 17, 2011Presenter’s Name : Bruce WuPresenter’s Title : PMD Deputy Manager

FD8362/62E Product Announcement

Market Status Report

Product Feature, Advantage, Benefit Product Position

Application Highlight

Product Comparison

Product Information

Marketing Plan

Product Features

■ 2MP with 1080p Full HD ■ Smart Focus System■ 3-9 mm F 1.2 lens■ Vandal-proof IK 10 Rated■ Weather-proof IP-66rated■ Triple Codec (H.264 / MPEG4 / MJPEG)■ Multiple Stream■ WDR Enhancement■ AC24v, DC12v, PoE■ Temp. spec.: -40 ~ 55 degree(FD8362E)■ DI/DO: 1/1■ Mirco SD/SDHC■ ONVIF Support■ 36m Warranty

WDR EnhancementWDR Enhancement

2MP with Full HD2MP with Full HD

Micro SD/SDHCMicro SD/SDHC

Extreme Weather ProofExtreme Weather Proof

Smart focus systemSmart focus system

Easy Installation HousingEasy Installation Housing

FD8362/62E Selling Points

Product Benefit – 2MP with Full HD

2MP with Full HD

Product Benefit – 2MP with Full HD

• Advantages

• Benefits

Wide CoverageWide Coverage Better details especially when Better details especially when zoomed inzoomed in HDTV (16:9) compatible standardHDTV (16:9) compatible standard

Compatible with Full HD TV or Compatible with Full HD TV or high resolution LCD Monitorshigh resolution LCD Monitors Compatible with Full HD softwares Compatible with Full HD softwares (e.g. Youtube HD)(e.g. Youtube HD)FD8362E is equivalent to a FD8362E is equivalent to a D1 45x analog speed dome D1 45x analog speed dome -- -- Better quality & Cost-saving!Better quality & Cost-saving!

Smart Focus System

• Advantage

• Benefit

A. Auto focus while installingA. Auto focus while installingB. Provide precise focusB. Provide precise focus

A. Shorten installation timeA. Shorten installation timeB. Provide better image qualityB. Provide better image quality

Product Benefit – Extreme Weather-proof

(IP66 & -40 ~55 Working Temperature)℃ ℃• Advantages

• Benefits

Ability to work in extremely cold Ability to work in extremely cold or hot areasor hot areas

Ability to withstand pouring Ability to withstand pouring water & dustwater & dust

Monitoring extremely hot areasMonitoring extremely hot areas(e.g. Mines, Deserts, Power Generators…)(e.g. Mines, Deserts, Power Generators…)

Monitoring extremely cold areasMonitoring extremely cold areas(e.g. Arctic areas, Mountain areas…)(e.g. Arctic areas, Mountain areas…)

Product Benefit – WDR Enhanced

• Advantage

• Benefit

Better visibility under high-contrast Better visibility under high-contrast scenesscenes

Ability to capture details under Ability to capture details under challenging scenarioschallenging scenarios(e.g. Entrance, Parking lot…)(e.g. Entrance, Parking lot…)

Ability to capture details even when Ability to capture details even when facing lightsfacing lights

Product Benefit (FD8362E)– Extreme Weather-proof

(IP66 & -40 ~55 Working Temperature)℃ ℃

High-temperature Areas

Arctic Areas

Micro SD Card

• Advantage

• Benefit

A. Local storage for system redundancyA. Local storage for system redundancyB. Local storage to replace NVRB. Local storage to replace NVRC. Local storage for seamless recordingC. Local storage for seamless recording

A1. Make system more reliableA1. Make system more reliableA2. Save BandwidthA2. Save BandwidthB. Save NVR costB. Save NVR costC. Make system more robustC. Make system more robust

Easy Installation Housing

Flexible Mounting PlateFlexible Mounting Plate

Conduit AdaptorConduit Adaptor

Cable-less DesignCable-less Design

Flexible Mounting Plate

Easy Installation

Conduit Boxes

One Plate for Different Boxes

Flexible Mounting Plate

• Advantage

• Benefit

A. Easy installingA. Easy installingB. One plate for different conduit boxedB. One plate for different conduit boxed

A. Shorten installation timeA. Shorten installation timeB. Extra effort cut off in conduit boxes B. Extra effort cut off in conduit boxes installation installation

Conduit Adaptor (Bushing)

• Advantage

• Benefit

A. Adaptor for ½ inch conduitA. Adaptor for ½ inch conduit

A. Shorten installation timeA. Shorten installation timeB. Solution for wall mount water proofB. Solution for wall mount water proof

Old thick cable problem

Actual Complaints about FD7141 Cable

“The black covers that were removed are a bad design of their product. Try taking the .75” + rubber sheathed cover that is about 2.5 feet long and get it into a junction box. Not possible. On commercial jobs all wires must be run in conduit. We would have had to add extra junction boxes behind the mount point to accommodate this which is not standard.”

“I could be selling 50% more of these cameras if the camera didn’t have the cable coming out of it.”

“How do you expect me to install that?”

Cable-less Design

RJ45 connector

Water-proof connector

Cable-less design

• Advantage

• Benefit

A. Do not handle thick cableA. Do not handle thick cable

A. Manage cable more efficientlyA. Manage cable more efficiently

Product Feature, Advantage, Benefit

Product Position Application Highlight

Product Comparison

Product Information

Marketing Plan

Entry Level

Professional

Project

VGA D1 HD 1.3M 2M Full HD 3M 5M

Outdoor Dome Position Map

FD8335H

FD8362/62E

Target Market Segment

Project

Professional

Entry Level

Target Market Segment TrendValue Position

Unique Specification Software Integration

Cost/Performance valueUnique SpecificationSoftware Integration

Install friendly User friendly Cost efficiency

Cost efficiencyEasy install ionUser friendly

Company Profile

FD8362E Value Matrix

　 Cost Function Service

Experience

ExperienceOf

Possession

Communication

Time V 　 V 　 V V 　　

Money V V 　 V 　 V 　 V 　　

Function 　 V V 　 V 　　　

Psychological state

V 　 V 　 V V 　 V 　 V 　

Physiological state

　 V 　　 V 　　　

Social status V 　 V 　 V 　 V 　　 V V 　

Positioning Statement

FD8362(E) is a professional Full HD dome camera specialized on clear video quality.

Unlike other domes cameras, FD8362E is equipped with remote focus lens, bringing installation more convenience .

With extreme weather proof design, FD8362E is more capable and robust than others in outdoor environment.

Product Position

Application Highlight Product Comparison

Product Information

Marketing Plan

Vandal Proof / Extreme Weather Proof

BankingBanking Casino Casino

PrisonPrison

GovernmentGovernment

SchoolSchool

IndustryIndustry

Extreme Weather Proof

CanadaCanada NordicNordic

RussiaRussia

Focus Countries

Product Position

Product Comparison Product Information

P3346-VE

　 AXIS VIVOTEK

Models P3346-VE FD8362E

MSRP USD $ $

Image Sensor 1/3" 1/2.7“

Lens Type 9mm/F1.23-9mm/F1.2

Remote focus

Horizontal angle 9mm: 84-30 31.7~93.0

Min Illumination9mm: 0.5 / 0.08

(B/W)0.08/0.01(BW)

Video compression

H.264Motion JPEG

H.264/MPEG4Motion JPEG

Max video resolution

2048x1536 (3MP)HDTV 1080P

1920x1080

Frames per second

20 (2048x1536)30 (HDTV 1080P &

720P)30 (1920x1080)

Audio support Two-way Two way

Power PoE Class 3 DC/AC/PoE Class3

Vandal V 　 V

WDR/L storage V V

Video output - 　 V

W tamper Range V 　 V

P-Iris V -

Warranty 3 Years 3 Years

SNCDH260/280

　 SONY VIVOTEK

Models SNCD260/280 FD8362E

MSRP USD $ $

Image Sensor 1/2.8“ 1/2.7“

Lens Type 3.1-8.9mm/F1.2Powered Focus

3-9mm/F1.2Remote focus

IR Illumination 15m ---

Min Illumination 0.4 lux 0.08/0.01(BW)

Video compression

1920x1440 (3MP)HDTV 1080P

1920x1080

Frames per second

20 (1920x1440)30 (HDTV 1080P &

720P)30 (1920x1080)

Audio support One way/Two-way Two way

Stream Dual Stream Multiple Stream

Vandal V 　 V

WDR -/View DR V

Video output V 　 V

W tamper Range-20~50(AC)

0~50 　 -40~55

Local Stroage - Micro SD/SDHC

Panasonic

WV-NW502S

　 Panasonic VIVOTEK

Models WV-NW502S FD8362E

MSRP USD $ $

Lens Type 2.8~8mm/F1.23-9mm/F1.2

Remote focus

Horizontal angle

H: 35.0° (Tele) ~ 100° (Wide), V:

26.2° (Tele) ~ 73.4° (Wide)

31.7~93.0

Min Illumination 1 / 0.08 (B/W) 0.08/0.01(BW)

Video compression

2048x1536 (3MP)HDTV 1080P

1920x1080

Frames per second

10 (2048x1536)15 (HDTV 1080P)

30(720P)30 1920x1080)

Power PoE Class 3 DC/AC/PoE Class3

Vandal V 　 V

WDR V V

Video output - 　 V

W tamper Range -30~50 　 -40~55

Local Storage V V

IEE20DNB-1

　 Pelco VIVOTEK

Models IEE20DN8-1 FD8362E

MSRP USD $ $

Lens Type 2.8~8mm/F1.2

CS/ auto back focus3-9mm/F1.2

Remote focus

Horizontal angle 89~32 31.7~93.0

Min Illumination 0.03 lux 0.08/0.01(BW)

Video compression

H.264/Motion JPEGH.264/MPEG4Motion JPEG

1920x1080 1920x1080

Frames per second

30 (1920x1080) 30 (1920x1080)

Power AC/PoE Class3 DC/AC/PoE Class3

Vandal V 　 V

WDR V V

Video output V 　 V

W tamper Range-30~50(AC)

0~50(PoE) 　 -40~55(PoE)

Local Storage V V

Product Position

Product Comparison

Product Information Marketing Plan

FD8362/62E Part No.

P/N Region

100064600G FD8362MAEBN

100064610G FD8362,ARG

100064700G FD8362E,MAEBN

100064710G FD8362E,ARG

Package

Accessory List

<TBD>IR LED

IR LED

WB-WP /900004300GPendant Pipe(need to be used with WB-82-CV)

Mounting Kit

<TBD>WB-82-CV Converter

WB-8203 / 900005100GJunction Box

WB-WG /900004201GWall Mount Bracket(need to be used with WB-82-CV)

WB-WH /900004100GPendant Head(need to be used with WB-82-CV)

Accessory List

WB-8212/ 900003002GCorner Mount Adaptor

Mounting Kit

AT-C9 / 900002901GPole Mount Adaptor

Power Supply

MS-POE-PD1212/ 900002202G(PoE Splitter)

Web page

• FD8362/62E Datasheet

The End

Thank you for your attention

Date: June 17, 2011 Presenter’s Name : Bruce Wu Presenter’s Title : PMD Deputy Manager

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