DESIGN: headlines

Designing Process• Kicker

WILD WASHOUTHomecoming fans experience

ONE line of secondary above primary

Crowning MomentEven rain can’t spoil Homecoming’s

Designing Process

• Wicket pattern 2 or more lines of secondary above primary

Players, band, fans abandon the field, head for cover,

Take a Reign Check

Designing Process

• Hammer pattern ONE or more lines of secondary headline below primary headline

Get a Reign Check Half-time homecoming ceremony washes out

Designing Process• Tripod pattern 2 or more lines of secondary beside line(s) of primary

“When I realized the storm would probably cancel the game, I was depressed.” junior Jonah Martin

Thunder, lightning cause Homecoming BASHCRASHBASHCRASH

Oveido HS

Tripod + Hammer patternTWO lines of secondary set to the right of primary + ONE or more lines of secondary headline below primary headline

Celebrated Living magazine

Infinite Variations

Elle magazine

LABEL PRIMARY HEADLINE(stacked)

SECONDARYHEADLINE(stacked)

REVIEW

Headline PlacementHeadlines are placed above or to the left of copy

tease the readerto offer an overview of content

McKinney HS

Headline PlacementWhen NOT placed above or to the left of copy

some other graphic or typographical device is used to draw reader to beginning of copy

Legacy HS

Headlines as Visual Entry Points

The scan reader returns to a spread 5-7 timesUse headlines to direct readers to small bites

Trinity HS

TrendsNegative Leading

Vogue magazine

O magazine

Tucker Creek MS

TrendsHandwritten look

EVERYDAYwith Rachael Ray magazine

Bellaire HS

TrendsHeadlines in color

Allure magazine

Oviedo HS

Details magazine

Trendswe haven’t seen in yearbooks

Details magazine

Details magazine

ASSIGNMENT:Collect headline examples from magazines to expand design possibilities

This PowerPoint presentation was created by Balfour Yearbooks, Dallas, Texas, for educational purposes only. It is unlawful to remove or alter the Balfour logo without the permission of Balfour Yearbooks’ Marketing Department. For more information, contact Judi Coolidge, Education Specialist at judi.coolidge@balfour.com.