Designing for Cross-Media Channels - Ric Holland

transcript

Ric Holland, LAMP Mentor, Adelaide 2 September

Designing for Cross Media Channels

An overview of Branding and the ‘Creative Process’

Ric Holland, Mentor LAMP andformer Creative Director IBM Innovation Centre :: Sydney

•Create a consistent branded experience

Audience Centric Design

NPWS Intranet

•Create a consistent brand experience

•Simplify navigation (shortest possible path to content)

12 small, granularwindows, leading toslow, hard to learn,and unnecessarilycomplex interfacesand workflows

A single screen todo everything•simple,•clean,•easy to learn,•minimal support

•Make the interactive experience compelling

•Tips and Insights on the ‘Creative Process’

Ric Holland, LAMP Mentor, Adelaide 2 SeptemberThe Center for IBM e-business Innovation :: SYDNEY

What are your business objectives?What is your market(s)?Who are your customers? (audience)And what do they want? (What already works?)Are you the same brand no matter where your customersfind you? - What is your brand position. (Values,Characteristics)Who or what is your competition?How can you give your customers/audience more than theyexpect?How do you measure success?

Ric Holland, LAMP Mentor, Adelaide 2 SeptemberThe Center for IBM e-business Innovation :: SYDNEY

User Definition, Profiles & Scenarios

Centres for IBMe-business Innovation

The Innovation Centre

E-business innovation

Experiences

Alliance Partners

Careers

IBM Global Nav header

Contact us

Centres Worldwide

IBM Global Nav footer

Business Executive Resources

Flash auto pop-up sits above HTML content when user goes to “The Innovation Centre” section

About the Innovation Centre

About Innovation Centre (FLASH): Includes information

about the Innovation Centre and CAD drawings.

Rollover states on section of the centre drawings will

appear as rendered – this will navigate to local nav

sections:

Design Studio, Client work, Internet Café, Media Lab,

R&D lab, Maps.

Education

Innovation News

Design Studio Executive Briefing Internet Cafe AV Room Useability Lab Maps

•Tips and Insights on the ‘Creative Process’

•An exciting future for cross media content design

Chris Anderson, wired Magazine, Nov 2004

Audience Centric Design

•Ric Holland - 25 years of integrating media

•Graphic Designer 1980

•20 Game Designs and TV Promotions 1985

•4 colour film separations from desktop 1990

•Broadcast quality animation from desktop 1990

•Multimedia and full screen digital video 1994

•CD-ROM interactive games 1995

•Pro-photographic retouching & imaging services 1996

•Successful Pitch of Sydney Olympics web site 1998

•HP Internet branding and Value proposition

•HP CD ROM Game style corporate presentation

•Nida Acting College - CR ROM Game style promotion

•Kodak CD ROM Interactive product guide

•Toshiba - interactive sales tools

•Apple - third party products advertising

•Many websites

•Over 2000 Print, Interactive and Integrated media

projects