Email Marketing Trends for 2014

transcript

EMAIL MARKETING TRENDS FOR 2014 #emailtrends

EMAIL MARKETING TRENDS FOR 2014

TODAY’S PRESENTER

KARATRIVUNOVICVP, Strategic ServicesBlueHornet

#emailtrends

A LOOK IN TO THE FUTURE

NOT ALL TRENDS ARECREATED EQUAL

What are the biggest challenges today?

• Data Acquisition, Analysis, & Application

• Application Of The Email Channel

IS YOUR DATA ACTIONABLE?

Source: Monetate, June 2013

95% 39% 39% 26%

Data within organizations that remains untapped.

Marketers who think data is collected too infrequently or not real-time enough.

Marketers who say they can’t turn their data into actionable

insight.

Organizations that don’t use real-time on-

site behavior to personalize the

website experience.

CHALLENGE ONE:

DATA ACQUISITION, ANALYSIS, & APPLICATION

PROS AND CONS TO ACQUIRING MORE PROFILE

COMPLETING THEDATA PICTURE

IT’S ALL ABOUT THE RIGHT

Source: thebigdatainsightgroup.com

LEVERAGING THE DATA

Do you have enough historic data to recognize trends properly?

TIME FOR PLANNING

CHALLENGE TWO:

APPLICATION OF THE EMAIL CHANNEL

APPLICATION OF THEEMAIL CHANNEL

ProgressiveProfiling

Real-TimeContent

Vehicle for Testing

PROGRESSIVE PROFILINGMetlife

• Use a poll to find out what subscribers look for most

• Add the answers to subscriber profiles

• Leverage responses to individualize content

REAL-TIME CONTENT

Leverage active content to drive increased engagement and urgency• Countdown clock• Number of other

participants in a deal• Only “x” left

VEHICLE FOR TESTING

• Use subscribers as a focus group

• Test elements like branding and positioning, voice and tone, tag lines and more

• Learn what is resonating with your customers before taking the leap

TO RECAP…

A LOOK TO THE TRENDS

Addressing data challenges and needs• Acquisition of the data• Analysis of the data• Application of the insights

Application of the email channel• Data enhancement• Dynamic / interactive (live) experience• Focus group for testing

QUESTIONS?

Email Marketing Trends for 2014

Business