Emerging Trends 2014

Post on 17-Nov-2014

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description

Emerging trends, tools, technologies that are influencing our behaviors and influencing how we market brands. With information and data from multiple sources, the trends offer a topline review of 9 1/2 trends emerging now.

transcript

EMERGING

TRENDS

TE

CH

NO

L OG

I ES

, T

OO

L S &

BE

HA

VI O

RS

@cloudspark#yallconnect

real-time

visual

mobile

integrated

personalized

LIVING IT

people don’t think in silos.

@cloudspark#yallconnect

tools and tech enable

people and behavior create

@cloudspark#yallconnect

3 timetrustconnectivity

@cloudspark#yallconnect

PERCEPT

ION O

F

TIME

TO

OL

S &

TE

CH

NO

LO

GI E

S H

AV

E S

HI F

TE

D A

SE

NS

E O

F T

I ME

@cloudspark#yallconnect

WHO D

O WE

TRUST

DO

I K

NO

W Y

OU

?

CONNECTIVIT

Y

MO

RE

TH

AN

YO

UR

SM

AR

TP

HO

NE

9 ½ T

RENDS

WH

Y? W

HY

NO

T .

@cloudspark#yallconnect

1. PRESUMERS

ST A

TU

S S

TO

RY

WI T

H A

N E

MO

TI O

NA

L RE

TU

RN

@cloudspark#yallconnect

PUSH, FUND, PROMOTE, SHARE

@cloudspark#yallconnect

EMERGIN

G TREN

DS presumers

clean slate

guilt-free consumption

sympathy pricing

more smart, less phone

nanny me

one-touch

internet of caring things

data as currency

the makers

2. CLE

AN SLA

TE

BRANDS

HE

RI T

AG

E I

S N

O L

ON

GE

R R

EQ

UI R

ED

@cloudspark#yallconnect

@cloudspark#yallconnect

@cloudspark#yallconnect

EMERGIN

G TREN

DS presumers

clean slate

guilt-free consumption

sympathy pricing

more smart, less phone

nanny me

one-touch

internet of caring things

data as currency

the makers

3. GUILT

-FREE

CONSUMPTIO

N

SO

CI A

L , E

CO

, F A

I R,

TR

AN

SP A

RE

NT

@cloudspark#yallconnect

@cloudspark#yallconnect

EMERGIN

G TREN

DS presumers

clean slate

guilt-free consumption

sympathy pricing

more smart, less phone

nanny me

one-touch

internet of caring things

data as currency

the makers

4. SYM

PATH

ETIC

PRIC

ING

I N T

HI S

EC

ON

OM

Y,

WE

AL L N

EE

D A

BR

EA

K

@cloudspark#yallconnect

@cloudspark#yallconnect

@cloudspark#yallconnect

@cloudspark#yallconnect

EMERGIN

G TREN

DS presumers

clean slate

guilt-free consumption

sympathy pricing

more smart, less phone

nanny me

one-touch

internet of caring things

data as currency

the makers

5. MORE S

MART, L

ESS

PHONE

Y OU

HO

L D Y

OU

R P

ER

SO

NA

L CO

MM

AN

D C

EN

TE

R

@cloudspark#yallconnect

IT’S A UNIVERSAL REMOTE

http://youtu.be/SU8PDySrKok

@cloudspark#yallconnect

IT’S A HUB OF PERSONAL HEALTH DATA

@cloudspark#yallconnect

A PORTABLE COMPUTER - EXTENDED

@cloudspark#yallconnect

EMERGIN

G TREN

DS presumers

clean slate

guilt-free consumption

sympathy pricing

more smart, less phone

nanny me

one-touch

internet of caring things

data as currency

the makers

6. NANNY

ME

RE

MI N

D M

E,

HE

L P M

E,

OR

GA

NI Z

E M

E

@cloudspark#yallconnect

@cloudspark#yallconnect

@cloudspark#yallconnect

@cloudspark#yallconnect

EMERGIN

G TREN

DS presumers

clean slate

guilt-free consumption

sympathy pricing

more smart, less phone

nanny me

one-touch

internet of caring things

data as currency

the makers

7. ONE T

OUCH

MA

KI N

G O

F MI N

DL E

SS

CO

NS

UM

PT

I ON

@cloudspark#yallconnect

@cloudspark#yallconnect

@cloudspark#yallconnect

@cloudspark#yallconnect

EMERGIN

G TREN

DS presumers

clean slate

guilt-free consumption

sympathy pricing

more smart, less phone

nanny me

one-touch

internet of caring things

data as currency

the makers

EMERGIN

G TREN

DS presumers

clean slate

guilt-free consumption

sympathy pricing

more smart, less phone

nanny me

one-touch

internet of caring things

data as currency

the makers

8. INTE

RNET OF

CARING

THIN

GS

CO

NN

EC

TI V

I TY

TH

AT

ME

ET

S B

AS

I C N

EE

DS

@cloudspark#yallconnect

NOT THE INTERNET OF THINGS

@cloudspark#yallconnect

WHAT DO CONSUMERS CARE ABOUT?

Physical health

Mental wellbeing

Safety and security

Connection to loved ones

@cloudspark#yallconnect

@cloudspark#yallconnect

@cloudspark#yallconnect

@cloudspark#yallconnect

@cloudspark#yallconnect

EMERGIN

G TREN

DS presumers

clean slate

guilt-free consumption

sympathy pricing

more smart, less phone

nanny me

one-touch

internet of caring things

data as currency

the makers

9. DAT

A IS T

HE NEW

CURRENCY

AN

D Y

OU

’ RE

TH

E B

AN

K

@cloudspark#yallconnect

@cloudspark#yallconnect

@cloudspark#yallconnect

EMERGIN

G TREN

DS presumers

clean slate

guilt-free consumption

sympathy pricing

more smart, less phone

nanny me

one-touch

internet of caring things

data as currency

the makers

9 ½. T

HE MAKERS

WE

VA

L UE

TH

E W

OR

K O

F HU

MA

N H

AN

DS

@cloudspark#yallconnect

EMERGIN

G TREN

DS presumers

clean slate

guilt-free consumption

sympathy pricing

more smart, less phone

nanny me

one-touch

internet of caring things

data as currency

the makers

WHAT

DO YO

U DO?

AC

TI O

NA

BL E

IN

F O >

IN

F O

@cloudspark#yallconnect

ASK ME A

NYTHIN

G

I M

I GH

T JU

S T AN

S WE R

.

@cloudspark#yallconnect

thank you.

jenny schmitt@cloudspark

jschmitt(at)cloudspark(dot)comlinkedin.com/in/

jennyrebeccaschmitt