Post on 25-Jan-2017
transcript
EmployerBrandingBEST PRACTICES
EmployerBranding2016
Did you know?
84% employees would consider leaving their current jobs for a company withan excellent corporate reputation
Companies have awell‐definedstrategy foremployer branding17%
Only
Despite 87% companies acknowledging it's importance
70% 40%Lack
internalsupport
49%Lack
necessarytools
Reasons for low adoption by employers
Lackfunds
>50% job seekers rank employer brandas the deciding factor to choose an
employer
So how dowe create anIrresistibleBrand?
Transparent cultureClear‐cut work policiesGreat work‐life balanceGlobal work opportunitiesFlexible and adaptable work hours
1. Honesty 78%candidates valuehonesty above
all traits
CXO HR
Collaboration is vital in building a rich, wholesomebrand experience
PR
2. Shared Responsibility
STRATEGICPROFICIENCY
MANAGERIALSKILLS
BRANDINGEXPERTISE
Consumerbrand
Employerbrand
3. Align Consumer andEmployer Brands
<20% employers have perfectly aligned strategy
But they enjoy 36% cumulativegrowth in shareholder value
Financialhealth
Good training
Strongmanagement
4. Lower "Attributes Gap"EMPLOYERS
OFFER
WHAT JOB-SEEKERS
WANT
Employeebenefits
Pleasantworking
atmosphere
Long‐term jobsecurity
5. Internal Branding
Your employees are yourmost valuable brand
ambassadors
1.RICH EMPLOYMENTEXPERIENCE
2. REWARDS ANDBENEFITS
3. DIVERSITY 4. TRAIN YOUREMPLOYEES
Employee expectations,opportunities to learn, apersonalized approach toemployee lifestyle
From financial rewards tomedical insurance,company trips and freesnacks
A diverse workforceenhances creativity Friendly instructions,
positive encouragementand guidelines on how toadvocate your brand
What works best?
Resources
http://www.careerarc.com/blog/2015/06/38percentofemployeeswhowereletgo
sharenegativeviewsofemployersnewcareerarcemployerbrandingstudy/
https://hbr.org/2013/12/howdiversitycandriveinnovation
https://www.randstadusa.com/about/news/attributesgapwhatjobseekerswantand
whattheyfeelemployersdeliverdifferrandstadsurveyreveals/
http://universumglobal.com/insights/consumerversusemployerbrand/
https://www.randstadusa.com/about/news/employerbrandinghonestyreallyisthe
bestpolicy/
http://lippincott.com/files/documents/news/Perspective_Align_Your_Consumer_and_Ta
lent_Brand_LinkedIn.pdf