CASE STUDIES2014

WHAT IS ESKIMI?

One of the largest Mobile Social Media platforms in Nigeria

Eskimi is a mobile first entertainment platform where users connect with one another.

Eskimi is a content platform consisting of: Jobs, Music, Chat, Fanclub and Forum

TREASURE HUNT

HOW IT WORKSEngagement, interaction and viral spread

USER STARTS

PLAYING

FINDS A TREASURE

POSTS AN AUTOMATIC

MESSAGE

NEW USER STARTS

PLAYING

RECEIVES A PRIZE

+ message with product benefits

VIRAL SPREAD

TECNO MOBILE TREASURE HUNT CAMPAIGN

11’000’000 impressions of the TECNO treasures

500’000+ people played the game

1’750’000+ Eskimi coins given as prizes

84’000+ people won Eskimi coins

~12 minutes spent per game per day

years of collective user engagement time for a

single campaign!

11+

FANCLUBS

USERS INVITE THEIR FRIENDS TO FANCLUBS WITH ONE EASY CLICK

No Yes

FANCLUB IS SOCIAL

76% | 24%of ESKIMI users recommend branded fan clubs to their friends and family

of ESKIMI users do not reccommend any fanclubs to their friends

108,348 fans

36,730 fans

98,912 fans

Average single post reached 15-20% of the audience, up to 40% with multiple posts

... which is up to 8 times better reach than on same pages on Facebook

... and the posts got up to 5 times more engagement on Eskimi

ENGAGEMENT FOR A CAUSE

ESKIMI users were invited to sign a petition for a one.org campaign to fight poverty with growing agriculture in Africa.

ENGAGE FOR CHANGE

146’000of ESKIMI signed one.org petition inside Eskimi and left their contacts for future engagement over a period of just 3 months

LET’S GET THE MUSIC STAR’TED

STAR BEER sponsored Eskimi music category for the period of 6 months. All music was delivered to users free of charge and created massive positive brand exposure.

MUSIC SPONSORSHIP

300’000’000branded impressions were delivered when downloading, searching or sharing music inside Eskimi

INTRODUCING A NEW PRODUCT INTO THE MARKET

Tradestable launched Eskimi and used all tools to grow awareness, traffic and retention. Tradestable also used Eskimi research to track brand awareness and top of mind.

COMBINING THE TOOLS

zero to 18%this was the result Tradestable reached after 6 months campaign on Eskimi, the awareness kept growing since then

Tradestable owns one of the largest commercial fanclubs on Eskimi with 500’000 fans

PERFORMANCE UNCOVERED

Multiple mobile money companies launched customer acquisition, education and retention campaigns on Eskimi. Last campaign delivered

MOBILE MONEY CUSTOMER ACQUISITION

90’000registered customers to a large mobile money company, over a period of 90 days

400’000targeted retention notifications delivered

to activate and retain the users

THANK YOUWe would love to come up with a unique advertising idea for your brand.Contact us for more detailed information.

Vitalija Garifulina Sales Manager vitalija@eskimi.com+370 674 05672kasule4ka

Vytas PaukstysCEOvytas@eskimi.com+234 813 6707269vytasx2