FA102a, Research, Product Proposal and Brand Development

Megan O’Shea

“Teaching a robot to anticipate human actions”http://www.kurzweilai.net/teaching-a-robot-to-anticipate-human-actions

Assignment 01/Research

- Cornell professors have taught the robot how to foresee human action

Assignment 01/Research

- “Anticipating which activities will a human do next (and how to do them) can enable an assistive robot to plan ahead for reactive responses in human environment”

http://http://pr.cs.cornell.edu/anticipation/pr.cs.cornell.edu//

Assignment 01/Research

- “The future would be to figure out how the robot plans its action. Right now we are almost hard-coding the responses, but there should be a way for the robot to learn how to respond”

http://pr.cs.cornell.edu/people.php

Assignment 01/Research

Personalized robot in every home- could robots potentially be a staple in every household- could each robot adapt to your family and develop traits from the people

around it

Assignment 01/Research

- like mentioned before, personalized robot for houses

- if the technology develops enough could be like another member of the house. Cooking/cleaning etc.

Assignment 01/ Future Product or Service

User Persona ACaroline McCowan/ 28/ New Mom

Frustrations Goals

- Trying to keep her house as clean as she's used to

- Needing extra help but not wanting a nanny

- Not being able to do everything she wants to do

- be able to keep up a clean house for her family

- be able to still do things for herself - get help without hiring a nanny

Assignment 02 / User Persona Research

User Persona BChris Ferrucci/ 34/ Works from home

Frustrations Goals

- Not being able to reach or do things due to his disability

- wanting to live at home without help coming in and out

- being able to concentrate on his work at home without distraction

- be able to be totally independent in his apartment

- efficiently work from home and maintain a home

- keep a clean environment where clients can come meet him in

Assignment 02 / User Persona Research

Assignment 02 / User Persona ResearchAssignment 02 / User Persona Diagram

Assignment 02 / Creative Personal Portrait

Assignment 03/ Branding Source for Brand Character Words

Assignment 03/ Branding Brand Character Diagram

Brand Character DiagramAssignment 03/ Branding Naming Process

- I knew I wanted the name to be short and have a technological feel but I wasn't sure how to accomplish it.

- I was inspired by irobot which was originally named roomba

- considered robi, roob, irobi- I wanted it to also have a

friendly feel so kids wouldnt be scared of the name

Roob

Irobi

Robi

Brand Character DiagramAssignment 03/ Branding Final Product/Service Name

- I ended up choosing iRobi, because I felt like it encompassed all the qualities I wanted the name to possess

- I decided to use a lowercase i but an uppercase R to make the name stand out more

iRobi

Brand Character DiagramAssignment 04/ Motion Graphics Branding Raw Images

Assignment 04/ Motion Graphics Branding Final Video Stills

Assignment 04/ Motion Graphics Branding Final Video