What is Twitter?

What is Twitter?

Users post brief messages of 140 characters or less.

You choose whom you follow, but anyone can respond to you.

Keys to using Twitter

• Have a plan

• Have personality (and a real name)

•Have the resources to keep it updated

Twitter Applications

Monitter

• Twitter Monitor• “Monitter” twitter with a set of keywords and

watch what people are saying• Monitter

FutureTweets

• Schedule Twitter messages• Send at a specific time • Perfect for busy schedules!!• FutureTweets

twtQpon• Online coupon creator that helps you create

and distribute coupons on twitter• Offers exclusive coupons to your followers• twtQpon

Twitpic

• Allows you to share photos on Twitter• Post pictures through phone or the site itself• Twitpic

BubbleTweet• Visually interact with your followers• Record short video• Post on Twitter• Bubble pops out for followers to see message• bubbletweet

Find the right apps

• Quick Google search for “free twitter apps”• Find apps that are right for YOUR business• Don’t go overboard with apps

Facebook

Facebook Pages

•Let users become “fans” of your page•Easily accessible & highly customizable•Provide organizations with social presence

Facebook Pages• Easiest way to establish a presence on Facebook• Send updates to your fans• Extend with customized applications• Improve reputation• Collect data/content• Keep an ongoing dialogue with customers

Facebook Pages

Heartside Ministry

Compassion International

Fox News

Facebook Pros and Cons

• Broad demographic• Creative personalized opportunities• Easy to create and can update at any moment• Most preferred over Yahoo Messenger, Gmail,

Hotmail, Flickr, Youtube and Myspace• More complex navigation• Harder to get responses on postings

Twitter Pros and Cons

• Easy to navigate, update, and link• Reaches far beyond your inner circle of friends• Get instantaneous responses and can use RSS feeds

to get updates• Limited Updates (140 Characters)• Some don’t find it immediately useful• Can be used by anyone

Facebook & Twitter Audience

• Migrate to Social networking cites• Org. can communicate two ways to audience• Audience Growth: Year over year– Twitter- 330%– Facebook- 116%

Integrating Social Media

I. Create a layered approach• Combine social networks with traditional marketing • Use each platform according to its strengths

II. Layout your plan• Write down your desired results/goals• Decide which avenues would produce those results

III. Make a schedule • Get a schedule & assign tasks/mediums to team members• Make sure everything coincides & sends the same message

Integrating Social Media

Example: Shoe Boutique Wants to Increase Traffic to Store During the Holiday Season

• Send holiday postcard to mailing list; offer a discount & feature a hot shoe

• Send blast e-mails every few weeks with featured shoes, gift giving tips, and a discount coupon

• On Twitter, tweet about new arrivals, secret shopping discount codes, fashion tips, and cool shoe sightings

• Host a blog and comment on the hottest looks of the season, discuss fashion trends, and offer fashion advice

• On Facebook, create a fun Facebook quiz about shoes (e.g., what your favorite shoe says about you, what’s your favorite shoe this season?), post photos from events at the store, and feature shoes paired with outfits

•Offer advice, share links & provide content that’s important to the consumer

DON’T JUST MARKET YOUR

COMPANY & OFFERINGS

• Build a relationship with your consumers • By becoming a friend & advisor,

you’ll grow your followers

Thanks for your time.

Audry, Janelle, Julia, Katey, Meghan

Cornerstone University SIFE

www.cornerstonesife.com