Getting Started On Facebook

About Facebook

• Set up in Harvard 2004.

• Expanded to UK Universities 2005.

• Developer platform 2007.

• IPO’ed in 2012 for $16bn.

Profiles Versus Pages

• Profile is for personal use. + Friend– News feed

• Page is for business use. + Fan– Wall– Can advertise– Insights

How To Set Up Your Page

Show Mary’s Shoe Store

Vanity URL: www.facebook.com/username

How To Set Up Your Page

Edit Page >> Edit Settings

Customising It

• Cover Pic (851 x 315)• Avatar (180 x 180)

https://www.dropbox.com/home/Facebook%20Profile%20%26%20Cover%20PhotosAny further artwork requirements, just ask Jana.

• About Us Text• Pages You Like

Content: General

• It’s all about Images– Posts with photos get 53% more likes, 104%

more comments, 84% more click-throughs than text-based posts. (Kissmetrics)

• Less words. About 20 is optimum.• Engaging - ask questions.• Frequency - Insights/Posts/Days to see when your

fans are online

Content: General

• Be Engaging - ask questions.

Content: General

• Think About Frequency - Insights/Posts/Days to see when your fans are online

Content: Specific

• What do they want to hear about?• Think Local, National, Global• Look at facebook.com/maxol

Photo Sizes

Using The Scheduling Tool• Can be used to schedule content• Can’t be used to share other people’s

content

Promoting Your Page• Tell everyone!• Invite people to like your Page• Add the link to your email signature or website• Network it: think of

SponsorshipsSuppliersOther local businesses

Monitoring It• It’s a two-way communication channel

– Put your email address on as the main contact so you get notified and can respond to private messages

– Don’t just push out sales messages– When you use @

Negative Feedback

How To Handle It• Do not delete it• If it’s small – handle it, positively and politely• If it’s tricky – take it offline

Thank You

• Thanks for listening.• Any questions?

Next Session: 29 April

2. Twitter: Tuesday, 29 April, 3pm.

• How to set up your Twitter account• Finding followers• Using the search tool to find

local people in your area• Measuring it

After That…

3. Instagram: Tuesday, 6 May, 3pm.

• How to set up your Instagram account• Finding followers• Using hashtags to your advantage• Measuring it

Get In Touch