Attract m

ore

visitors with

Fido PR

Your Going Places PR Team

Leisure Culture Lifestylewww.fidopr.co.uk

is a RAR (Rated and Recommended) agency and has been listed on theclient satisfaction register for the past 4 years.

has won CIPR awards for its campaigns and is a Fresh award winner forbest consultancy team.

is a highly experience leisure culture lifestyle PR team.

delivers integrated online and offline PR campaigns targeting both massniche audiences.

Fidois an award winning PR agencyestablished in 2002

Moving

people to

visit places

Giving people a reason to visit your destination means you need to createcompelling campaigns that stands out in a crowded market. Here’s where Fidohas succeeded in getting places onto the must-see tourism map…

Much Ado about Much Wenlock

Fido has recently completed a tourism PR and marketing strategy for the townof Much Wenlock in Shropshire. Fido has since been appointed as media andcommunications consultancy to raise the town’s profile during the build upto 2012.

The North West’s Olympic LegacyProgramme We PlayThe Arts Council commissioned Fido to undertake a feasibility study into the PRand communications requirements for We Play, a mass cultural participationprogramme celebrating the Olympic and Paralympic Games in 2012.

Salford reports tourism boom

More than 7.2 million people visited Salford last year, an increase of more than½ million people on the previous year. What a result from Fido’s five monthproject to establish Salford as a tourism destination!

Celebrating Cheshire’sYear of GardensFido helped to increase visitor numbers to the county by 5% with a nationalcampaign that reached over 55 million people and delivered a 40:1 return oninvestment.

Turning

venues

into star

attractions

Turning your venue into an excitingattraction is what Fido does best andhas long standing clients in this sectorto prove it…

Winning the battle for visitors

Fido’s online and offline PR is delivering a brand new family audience to theImperial War Museum North.

Heritage is the new blackat Victoria BathsFido has helped turn this BBC Restoration project winner into one ofManchester’s top tourist attractions by seizing on the public’s appetite forheritage buildings.

Spinning the stories

Retained since 2006, Fido secures national and regional media coverage forManchester Art Gallery to successfully increase visitor numbers to its familyexhibitions and events throughout the year.

Award winning PRfor Ordsall HallSo successful was our six month PR campaign in support of Ordsall Hall’sHeritage Lottery Fund bid, it resulted in a CIPR award for Fido, masses ofmedia for this Grade 1 listed building and a 9% increase in visitors on theprevious year.

Climbing to new heightsFido led the media launch for the Manchester Climbing Centre working withEnglish Heritage and the Government News Network to generate a staggeringamount of national and regional press, online and broadcast coverage.This resulted in the Climbing Centre's six month sales target being achievedin month one.

Creating the

main event

Fido drives visitors to buy tickets in advance and generates walk-up ticketsales through a steady build up of excitement and engagement. Here’s whatwe do for our event clients…

Growing audiences for theRoyal Horticultural SocietyFido has secured an annual audience of more than 90,000 paying visitorsto the RHS Flower Show at Tatton Park for the past 8 years.

A festivalthat’s got theupper crustA pie-election and goat sausagesmakes for a tasty Fido campaignto promote the Nantwich Foodand Drink Festival. The icing onthe cake has been the successfuldelivery of an advance ticketsales strategy.

NOMINATE! THEN VOTE! AND ENJOY!STAGE ONE

Get creative! Tell us your

ideas for delicious

pie fillings

Vote for your favourite

from the selected shortlist

of three options

The winning pie will be

launched on the first day

of the festival

STAGE TWOSTAGE THREE

To celebrate The Nantwich Food and Drink Festival 2009

(Friday 25 - Sunday 27 September) we want to create

the ultimate pie and, in the spirit of democracy,

we’re asking the people of Crewe and Nantwich to step

forward and tell us their ideas for delicious pie fillings.

IN ASSOCIATION WITH THE NANTWICH FOOD & DRINK

FESTIVAL 2009 and CHATWINS

SOUT

H CHESHIRE

PIE-ELECTIO

N2

00

9

FOR MORE DETAILS OF HOW TO ENTER PICK UP A LEAFLET AT CHATWINS

OR VISIT NANTWICHFOODFESTIVAL.CO.UK

PR! Camera! Action!Fido’s DIY Directors competition, judged by famed Son of Rambo director,Garth Jennings, along with masses of media coverage helped this event tobecome a sell-out across all screenings and events.

Beating the budget

National arts and culture coverage delivered a return on investment ofover 100:1 for Tatton Park Biennial.

Want Fido to make a lastingimpression on your visitor figures?

Get intouch!

Sarah Brownless0161 274 3311

sarah@trustfido.co.uk

Fido Public Relations and Creative CommunicationsThe Stables Paradise Wharf Ducie Street Manchester M1 2JN

Telephone 0161 274 3311 Email fido@trustfido.co.uk www.fidopr.co.uk