Frauenin der

Social City

Gesellschaftlicher Wandel

Mutter aller RevolutionenFreiheit Gleichheit Brüderlichkeit

Bubi-Kopf & Mini-Rock Trümmer-Frauen 68er Revolution Frauen-Power vs.

Frauen-Quote Bundeskanzlerin

The Presidents of Argentina, Brazil and Chile

today, and in the 70s

source: twitter: @MinaIlhan - 12.04.14 21:35

Technologischer Wandel

Konvergenz der DatenOpenData vs. NSA

Konvergenz der NetzeTelekom: Next Generation Networks = NGN

Konvergenz der GeräteWearables vs. Nest

Quelle: www.fotolia.de

Kultureller Wandel

Open, Social, Share !

source: opensocial.atlassian.net

Von Selfies bis Ich-Booster

Quelle: http://www.spiegel.de/schulspiegel/leben/facebook-instagram-jugendliche-ueber-selbstinszenierung-im-social-web-a-963258.html

How people use Social Communities

Quelle: http://m.entrepreneur.com/article/233184

Apps, SC and f-Commerce

Quelle:http://infographiclist.files.wordpress.com/2012/01/meettheconnectedconsumer_4f1466c6cb3d1.jpg http://infographiclist.files.wordpress.com/2013/10/a-visual-guide-to-how-consumers-use-mobile-phones_5065a5e326cbc.jpg

Das Weibliche Wesen

Frauen sind unterschiedlich! Frauen sind individuell! Frauen sind kommunikativer und kritischer. Frauen sind sozialer.

Frauen managen ein Familienunternehmen!

http://www.youtube.com/watch?v=24vgDovxJyo

Women on the move!

Frauen sind relevant! Frauen sind relevante Entscheidungsträger! Frauen machen mehr Umsatz!

Quelle: http://infographiclist.com/2012/04/25/gender-marketing-consumer-differences-between-the-sexes-infographic/

Spendings compared

Quelle: http://infographiclist.files.wordpress.com/2013/05/wonga-battle-of-the-sexes-by-mooquidcom_50b063d482951.png

New Sales Engagement

http://www.youtube.com/watch?v=HTOOctyxOLg

Source: http://infographiclist.files.wordpress.com/2013/10/how-technology-is-changing-whats-in-store-for-retail_51e9884dcd5f6.png

Source: http://infographiclist.files.wordpress.com/2012/07/1battleofthesexessocialweb.jpg

300 Social Communities

7x Social Networks (SN)

13x Professional SN

15x Recruiting SN

14x Photo Sharing SN

11x Video Sharing SN

8x Social Music SN

16x International SN

9x Social Commerce

8x Local-based AppsSource: overdriveinteractive.com/social-media-map

Source: http://www.dimelo.com/#digital-customer-engagement-inline

New Shopping Experience

Quelle: http://www.heise.de/newsticker/meldung/iBeacon-Testlauf-in-deutschen-McDonald-s-Filialen-2157567.html?wt_mc=rss.ho.beitrag.rdf

WTF is using Groupons?

Quelle: http://infographiclist.files.wordpress.com/2013/10/a-visual-guide-to-how-consumers-use-mobile-phones_5065a5e326cbc.jpg

The 'A'-Way to SUCCESS

(1)AWARE: what is the awareness of …

(2)ASSESS: what is my benchmark vs. competition

(3)ACQUIRE: where are we acquiring consumers?

(6)ADVOCACY: do our consumers recommend us?

(5)ACTIVITY: how active are our consumers?

(4)ACTIVATE: how many consumers consume?

AWARE & ASSESS: #FollowerPower

ACTIVATE your network

ACQUIRE Social Currency

Source: http://www.brandchannel.com/home/post/Kelloggs-Special-K-Tweet-Shop-092712.aspx

ACTIVATE & ACTIVITY &ACQUIRE