Future Of Social Media Part 2 Gerd Leonhard Presentation at Blogres Lubljana 2008

transcript

www.mediafuturist.com

Gerd Leonhard

gerd@mediafuturist.com

www.mediafuturist.com The Future of Social Media (2)

Saturday, June 21, 2008

Gerd Leonhard

Futurist

Author

Blogger

Speaker and Advisor

Musician

‘Follow’ me:Twitter.com/gleonhard

Twitter.com/dailywisdomsFacebook: Gerd Leonhard

we are here....

Mobility and The Social Web: The biggest change

since ElectricitySaturday, June 21, 2008

W e a r e h e a d i n g i n t o a B r o a d b a n d C u l t u r e

It took longer - but will explode now

NarrowbandLinear Interactive

Monologs Conversations

Advertising Ads = Content Professional Creators User & ‘Usator’ Content

Pay with cash Pay with attention

Push Marketing Pull & Attract by Merit

Own & restrict Share

Media...

CO- EXIST

B r o a d b a n d

The Social Web:Not about technology

Not about ‘selling’ (at least as the primary purpose)

Connects People (and Machines, too)

Provides unprecedented People-to-People opportunities

A huge opportunity for realizing new ideas

www.mediafuturist.com So how do YOU get attention?

www.mediafuturist.com People pay attention when you:Are who you are, honestly

Write well, craft your messages: create

good content

Hone your style

Show people what you stand for

Connect to relevant people

Don’t obsess with counting clicks and

Note: before blogging makes $$ it is a

labor of love, for a long time

Music blogs are... Radio Stations + the next Record Labels?

www.mediafuturist.com A river of connections?

www.mediafuturist.com It all depends on what you like

...few things will fit everyone!Saturday, June 21, 2008

Social Media and Money?

So now, what is a ‘Sale’?Saturday, June 21, 2008

Connected Mobility is the major turning point

Think Pull

www.mediafuturist.com A big differenceOLD: People who send you stuff vs

NEW: People who you follow

It’s a Pull + FeedMe world• Why should I pay attention to you?

• Are you worth my time?

• Is it worth it to download your stuff?

• Is there enough reason to receive your feed?

• Will you be careful with my attention?

• Can I trust you?

The biggest Paradigm Shift & Struggle: From Control to Open

www.mediafuturist.com Music: Goodbye ‘Copy’Adios to the Western Definition of Copyright as Sole Value of Music

Disconnecting people because they

download content & music is wrong.

Criminalizing 90% of the population

because of a lack of a new model to serve

them is wrong.

Exploiting market weaknesses to withhold

music or other content is wrong.

Ruthlessly capitalizing on market position

and is wrong.

Using copyright as an excuse to extort the

users and the organizations that serve

them is wrong

www.mediafuturist.com Walls are crumbling everywhere

We must be allowed to

play with information

and media, and to Co-

Create and Share

Culture.Saturday, June 21, 2008

The Culture of “Sharing” and Participation

Life at Google Speed

People...Artists....Brands that influence Culture get Attention

www.mediafuturist.com Look for the

Web-Native Business Idea

www.mediafuturist.com Case in Point

DISRUPTION

Disruption is good.

Disruption is inevitable.

Disruption is where we must to put our money.

Disruption in Media: the Creators and the

Users are taking back Control.

What do Amazon Google Nokia Sirius/XM Wordpress Linux

Skype Wikipedia Craigslist Apple Facebook Last.fm Tivo Netflix

Easyjet .... have in common?

Focus on disruptive ideas

Focus on peering

www.mediafuturist.com Focus on ‘Consumer 2.0’

And those 4.5 Billion people

Is this real?

Guess where the big opportunities are

A big red flag

We will find solutions

The potential evils of an Open Network - of ‘Too

Much Freedom’ - will always pale beside those of

a Closed, Controlled and Authoritarian Network

Thanks for listening!Gerd Leonhard

Download this pdf later today at www.mediafuturist.com