Post on 28-Jul-2015
transcript
gli strumenti
del content marketing
a cura di Gianluigi Bonanomi
«content is where I expect much of the real money will be made on the Internet, just as it was in broadcasting»
(Bill Gates, 1996)
content is #king
www.craigbailey.net/content-is-king-by-bill-gates
content is #not king…
Andrew Odlyzko, content is not king, www.dtc.umn.edu/~odlyzko/doc/history.communications2.pdf
Douglas Idugboe, why content is not king, http://smedio.com/2012/06/22/why-content-not-king
Larry Brooks, why content is no longer king (and who’s taking his place), www.copyblogger.com/context-is-king
content is a #sword
#audience is the king, content is #servant
social media = #kingmaker
#communication is king
#relationships are king
#context is king
#conversation is king
marketing and #search are the rulers now
«…unless your first name is Stephen…»(Charles Warner)
distributionis #queen
European Commission, 10 facts about media and content industries
http://europa.eu/rapid/press-release_MEMO-12-805_en.htm?locale=FR
Cory Doctorow, prefazione a share or die, www.societing.org/2012/11/share-or-die-dedicato-ai-nuovi-manager-della-condivisione
«i contenuti senza un pubblico sono interessanti quanto un albero che cade nel bosco deserto»
Cory Doctorow
content is king #again
#branded content
#social is content’s best friend
matching #supply with #demand
#devices are lighting up a new path
#commerce and content can co-exist
#paidcontent is really happening!
Robert Andrews, ‘Content is king’ again: why Bill Gates may be right after allhttp://paidcontent.org/2012/11/16/content-is-king-again-why-bill-gates-may-be-right-after-all
#EC=MCTom Foremski
http://curve.gettyimages.com/article/i-brand-come-case-editrici/?pdf
«every new medium begins as a container for the old»
Marshall McLuhan
#brand journalism
il #CCO?
www.axicom.it/insights/dopo-il-ceo-il-cfo-il-cmo-il-cso-il-coo%E2%80%A6-le-aziende-hanno-anche-bisogno-di-un-cco
perché #puntare sui contenuti?
dimostrare #competenza
attirare #visitatori
i buoni contenuti diventano #virali
Daniel Zeevi, How to Write Articles That Go Viral
http://socialmediatoday.com/daniel-zeevi/1252631/how-write-articles-go-viral-social-media-10-tips
#engagement marketing
#posizionamento
la #pubblicità tradizionale non funziona
Servono le #idee
prendre spunto dalle #richieste
le #FAQ
sholdask
question
tenersi#informati
le #recensioni
#dietrolequinte
le #citazioni
#visual content
http://socialtimes.com/12-reasons-use-visual-content-infographic_b200358
#immagini free
www.gratisography.comhttp://pixabay.com/it http://morguefile.com
citare studi di #settore
http://infographicjournal.com http://dailyinfographic.com www.coolinfographics.com
#video
www.brandjournalism.it/3-esempi-di-content-marketing-con-vine
creare le #citazioni
http://quozio.com
http://tomfishburne.com
lo #storytelling (brand story)
http://writtent.com/blog/15-storytelling-techniques-writing-better-brand-story
www.mrwebmaster.it/web-marketing/storytelling-aziendale-come-sfruttarlo-campagna-on-line_11677.html
Starkucks su #Instagram
#metrorossa
the #best of
i #guest post
cliente #testimonal
la rassegna #stampa
#podcast
contenuti #free
www.alessandrafarabegoli.it/manuale-di-buonsenso-in-rete-ebook
cambiare #formato
i #tutorial
una #presentazione
http://prezi.com/v4niwpf62ppi/what-is-content-marketing
www.curata.com/blog/wp-content/uploads/2014/08/Content-Marketing-Tools-Map-v6.png
La #lista