Post on 15-Jul-2015
transcript
Global Marketing TrendsThanks to:MashableTime Inc.KPCBThe World BankThe EconomistDr. Dominique Turpin, President of IMDMcKinsey Global InstituteThe University of Chicago BoothStanford University GSBTommaso Canonici, VP Opinno
Change is the process by which the future invades our lives-> Alvin Toffler
Comportamientos exponenciales
Somos la generación singular
El ser humano es exponencial
El nacimiento de la inteligencia artificial
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El camino hacia la singularidad
2020-2025Máquinas más inteligentes que un humano
Estación espacial
Curiosity llega a Marte
La estratosfera “te da alas”
Virgin lleva turistas al espacio
Space X atraca en la ISS
La revolución biotecnológica que viene
Coste de secuenciación de un genomaEn 2014, $1000
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El fin del dinero efectivo
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http://www.amazon.com/Fire-TV-streaming-media-player/dp/B00CX5P8FC
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NEW WAYS OF LIFE
INTERNET OF THINGS & WEARABLE COMPUTINGROBOTIZATIONGENOMICS3D PRINTING (AND MAKERS)SELF DRIVING CARS
THE INTERNET OF THINGS AND WEARABLE COMPUTING
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ROBOTIZATION
3D PRINTING (AND MAKERS)
3DFP. Impresión de comida en 3D
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http://www.ted.com/talks/avi_reichental_what_s_next_in_3d_printing?utm_source=newsletter_weekly_2014-09-20&utm_campaign=newsletter_weekly&utm_medium=email&utm_content=top_left_image
SELF DRIVING CARS
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http://www.google.com/about/jobs/lifeatgoogle/self-driving-car-test-steve-mahan.html
http://www.google.com/about/jobs/lifeatgoogle/self-driving-car-test-steve-mahan.html
TODA LA POTENCIA DE CÁLCULO QUE NECESITAMOS
1,000,000 CHEAPER1,000,000 SMALLER1,000 MORE
POWERFULSUPERCOMP40 Y AGO
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Five macro-trends are shaping the future marketing landscape
1. Demographic change
2. One billion new consumers in emerging markets
3. Urbanisation rise of mega cities
4. Rise of digital consumers
5. Scarcity of resources
Guide
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INDIA CHINA
Remains young Still young but growing very
fast
Source: World Bank
1. Demographic change: Population pyramids help understand where retail consumers of the future will be!
Guide
75Source: UN Department of Ageing and Population
Brazil’s Population Pyramid
Russia ’s Population Pyramid
Men’s life expectancy in Russia (59) is lower than in Bangladesh (61)!
Guide
1. Demographic change: Population pyramids help understand where retail consumers of the future will be!
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1. Demographic Change: Traditional markets are ageing fast
People over 65 will increase by 200% between 1990 and 2030*
WORLD 312 Mio 969 Mio
EU 92 Mio 164 Mio
USA 31 Mio 72 Mio
JAPAN 15 Mio 36 Mio
* Source: World Bank
Guide
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1. Demographic change: Health and wellness concernsare growing
Guide
Rise in cases on diabetes, obesity, heart failures, cancers, etc..
has led manufacturers to respond:
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1. Demographic change: Health and wellness concernsare growing
For companies:
It’s an opportunity to make better margins
It’s an opportunity for differentiation
It’s an opportunity for to fight private labels
Source: Gallup 2010
Guide
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2. One billion new consumers in emerging markets
1. China 9.2%
2. India 8.2
3. Ethiopia 8.1
4. Mozambique 7.7
5. Tanzania 7.2
6. Vietnam 7.2
7. Congo 7.0
8. Zambia 6.9
9. Nigeria 6.8
10. South Africa 6.7
“Over the next 5 years, some African economies are likely to grow as fast or faster than some Asian champions!”*
Projected Growth in GDP 2010-2015
* Source: McKinsey Global Institute, 2010
Guide
80Source: The Economist, February 24th 2011
2. One billion new consumers in emerging markets… half of them live in China with increasingly better incomes
Guide
Mega Cities
75% of resources and 2% of land
70-75% of the world inhabitants by 2050
600 Cities generate 60% of GDP
3. Urbanization is increasing fast across the world
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3. Urbanization is increasing fast
By 2020, China will have 200 cities, each will have more than
1million people
Shenzhen (1980) Shenzhen (2013)
Guide
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4. The rise of the digital consumer is driven by mobile communications
The number of mobile web adopters is growing 8 times faster than the desktop web did in the mid 1990s
1’000 new consumers sign for mobile phone every minute around the world
Source: Google 2011
Guide
La economía compartida
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https://itunes.apple.com/en/app/apple-store/id375380948?mt=8
http://www.bloomberg.com/news/2013-09-10/mcdonald-s-testing-mobile-order-app-for-u-s-stores.html
http://www.funnyordie.com/videos/70f7ef3d34/bar-refaeli-s-sex-tape-kickstarter
http://www.businessinsider.com/pebble-isnt-telling-customers-when-their-watches-will-ship-2012-12
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4. According to Google…
√ Over 2 billion people have internet access
√ 60% of UK adults made a purchase of internet during the past 3 months
√ Google has 4 billion searches per day
√ Over 20% of tweets contain a reference to a product of a brand
Source: Google Europe
Guide
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4. New technology is reaching consumers fast and contribute to purchase products obsolescence
How long it took to reach a
market audience of 50 millions
Consumers:
Radio 38 years
TV 13 years
Internet 4 years
Twitter 9 months
How many years before
reaching obsolescence:
Vinyl Records 70 years
CDs 30 years
Palm 10 years
DVDs 5 years
Guide
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4. Leading also to companies decline or disappearance
Last year, for the very first time, Amazon.com sold more e.booksLast year, for the very first time, Amazon.com sold more e.books
than physical booksthan physical books
Guide
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Guide
The price of orange juice has doubled since 2009
The price of corn has doubled over the last six months
The price of wheat has more than doubled over the past yearThe price of soybeans is up about 50% since June 2010
The price of cotton has more than doubled over the past year
The price of sugar is the highest it has been in 30 years
Etc.
5. Scarcity of resources is the next challenge!
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Three other key drivers:
China and India
Growing population in Africa
Climate change
Guide
5. Scarcity of resources is the next challenge!
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Five macro-trends are shaping the future retailing
landscape
Issues Implications
1. Shift in demographics
2. One billion new consumers
in emerging markets
3. Urbanisation rise of mega cities
4. Rise of digital consumers
5. Shortage of resources
Together with new patterns of consumer
consumption and behaviours