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Google AnalyticsTina Arnoldi

(843) 723-3635Twitter: @TinaArnoldi

Blog: http://blog.tinaarnoldi.comtina@palmettotechnologyhub.org

tina@coastalcommunityfoundation.org

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Google AnalyticsIs anyone visiting your web-site?

If so, what are they doing while they are there?

How did they find you?

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The data is great, but can be overwhelming

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Start with your questions• Are people clicking links in my e-mail newsletters?

• Are there referral partners I can cultivate?

• Are people bouncing on a key page?

• Do people drop off at a certain place in a funnel?

• Is my AdWords campaign driving useful traffic?

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But remember……

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Home Page

Dashboard• Info at a glance• Can customize

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Standard Reporting

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Visitors Overview

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Visitors Demographics

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Visitors Demographics (drilling deeper)

Source: How did they find you?

You can also add a filter, ex. Time on site

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Traffic sources Overview

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Traffic sources Referrals

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Content Overview

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Content Pages

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Goals

Your goal is an action you want your web-visitors to take:

• Visit volunteer page• Donate• Sign up for an event• Go to social media profile• Download an application

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Goals

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Goal - Measure Engagement

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AdWords connects to Analytics

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Volunteer Resources

The Analysis Exchangewww.webanalyticsdemystified.com

Media Causewww.mediacause.org

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Google AnalyticsTina Arnoldi

(843) 723-3635Twitter: @TinaArnoldi

Blog: http://blog.tinaarnoldi.comtina@palmettotechnologyhub.org

tina@coastalcommunityfoundation.org