Post on 26-Jun-2015
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Groeistrategieën met internet
Executive Mastercourse in Foodservice
Amsterdam, 21 juni 2012
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Groeistrategieën met internet
Market developmentUse the internet for targetting:• New geographic markets• New customer segments
DiversificationUsing the internet to support:• Diversification into
related or unrelated businesses
• Upstream integration• Downstream integration
Market penetrationUse the internet for:• Market share growth• Customer loyalty
improvement• Customer value
improvement
Product developmentUse the internet for:• Adding value to existing
products• Developing digital
products• Changing payment
models• Increasing product range
Product growth
Mar
ket
gro
wth
New
mar
kets
Exi
stin
g m
arke
ts
Existing products New products
3
Market development:New geographic markets
4
Market development:New customer segments
5
Groeistrategieën met internet
Market developmentUse the internet for targetting:• New geographic markets• New customer segments
DiversificationUsing the internet to support:• Diversification into
related or unrelated businesses
• Upstream integration• Downstream integration
Market penetrationUse the internet for:• Market share growth• Customer loyalty
improvement• Customer value
improvement
Product developmentUse the internet for:• Adding value to existing
products• Developing digital
products• Changing payment
models• Increasing product range
Product growth
Mar
ket
gro
wth
New
mar
kets
Exi
stin
g m
arke
ts
Existing products New products
6
Diversificationinto related business
7
Diversification:downstream integration
8
Groeistrategieën met internet
Market developmentUse the internet for targetting:• New geographic markets• New customer segments
DiversificationUsing the internet to support:• Diversification into
related or unrelated businesses
• Upstream integration• Downstream integration
Market penetrationUse the internet for:• Market share growth• Customer loyalty
improvement• Customer value
improvement
Product developmentUse the internet for:• Adding value to existing
products• Developing digital
products• Changing payment
models• Increasing product range
Product growth
Mar
ket
gro
wth
New
mar
kets
Exi
stin
g m
arke
ts
Existing products New products
9
Market penetration:market share growth
10
Market penetration:customer loyalty improvement
11
Market penetration:customer value improvement
12
Groeistrategieën met internet
Market developmentUse the internet for targetting:• New geographic markets• New customer segments
DiversificationUsing the internet to support:• Diversification into
related or unrelated businesses
• Upstream integration• Downstream integration
Market penetrationUse the internet for:• Market share growth• Customer loyalty
improvement• Customer value
improvement
Product developmentUse the internet for:• Adding value to existing
products• Developing digital
products• Changing payment
models• Increasing product range
Product growth
Mar
ket
gro
wth
New
mar
kets
Exi
stin
g m
arke
ts
Existing products New products
13
Product development:adding value to existing products
14
Product development:developing digital products
15
Product development:chaninging payment models
16
Product development:increasing product range
17
Groeistrategieën met internet
Market developmentUse the internet for targetting:• New geographic markets• New customer segments
DiversificationUsing the internet to support:• Diversification into
related or unrelated businesses
• Upstream integration• Downstream integration
Market penetrationUse the internet for:• Market share growth• Customer loyalty
improvement• Customer value
improvement
Product developmentUse the internet for:• Adding value to existing
products• Developing digital
products• Changing payment
models• Increasing product range
Product growth
Mar
ket
gro
wth
New
mar
kets
Exi
stin
g m
arke
ts
Existing products New products
GROUP7
Meer informatie?
Martin van Dam | managing partner
t: +31 70 212 32 80m: +31 6 206 08 662e: martin.vandam@group7.eui: www.group7.eu