Today’s Objectives

What a “native” is and why use nativesGrow Native! program 101Grow Native! program 101Who’s involved in the native industry in Mi iMissouriNative Plant Industry TrendsIndustry SWOT AnalysisWhat you can doWhat you can do

What is a Native?A plant that originated in p gMissouri and was not introduced. A plant that existed within the stateexisted within the state borders prior to the arrival of settlers.Examples:

Seeds ForbsForbsSedgesGrassesSh bShrubsTrees

Why Plant Natives?Why Plant Natives?

Missouri’s Native PlantsMissouri s Native PlantsEvolved with Local Geology, Climate and WildlifeClimate and Wildlife

The current mix of natives has been here since thehas been here since the last Ice Age (10,000 years). They’re tough and resilient.y gWildlife prefer them for habitat.

Indian Paintbrush

Why Plant NativesConnect With Your Natural HeritageHabitat landscapes provide closeprovide close encounters with nature and a wonderful way to educate childreneducate children.Native Americans and pioneers used native plants for food fiberplants for food, fiber and medicine.Add seasonal interest

d lNative Americans and colorNative Americansused Bloodroot for dye.

Low-maintenance Natives H l Y S l P blHelp You Solve Problems

Break up clay soil and absorb run-offBreak up clay soil and absorb run off.Resist drought and flood.Stabilize steep slopesStabilize steep slopes.Reduce mowing, watering and replanting, saving you time and moneysaving you time and money.

What is Grow Native! ???Joint program of Missouri Department of Conservation & Missouri Department of Agriculture

Missouri Department ofMissouri Department of Conservation

Barbara Fairchild, Communication Specialist

Missouri Department of Agriculture

Tammy Bruckerhoff, yMarketing and Business Development Specialist

M b hi C t iMembership CategoriesSeed Grower, Collector

M b hi C t iMembership Categories

Wholesale Growers – Plugs and Plants

Membership CategoriesMembership CategoriesWholesale Growers – Trees and Shrubs

M b hi C t iMembership CategoriesRetail GardenRetail Garden

Centers

Membership CategoriesLandscape ArchitectsLandscape Architects, Designers, Installers, Maintainers

Conservation Contractors

Membership Benefits

Company feature page on www.grownative.orgincluding a link to company’s web siteAccess to Grow Native!™ point-of-purchase p pmaterials and brochuresUse of Grow Native!™ logo on business and marketing materialsgIncreased Market Access - we can find new markets and opportunities for producers and service providersOpportunity to participate in trade shows and plant sales with Grow Native!™ supportEducational workshops and seminars for landscape p pprofessionals

An intro to www.grownative.org…the homepagep g

Native Plant Info Search

Supplier Search

Increasing Supply & DemandIncreasing Supply & DemandGrow Native! Landscape ChallengesGrow Native! Get Acquainted TourWorkshops for MODOTpLandscape Design with Missouri in Mind workshopspContainer Garden ContestPOP items: Plant and Pot TagsPOP items: Plant and Pot Tags

P bli ti

Increasing Supply & DemandPublications

Buyer’s GuideSeedling ID GuideTried and True: Missouri Native Plants f Y Y dfor Your YardRain Garden brochureNatives for Your Landscape brochureCurse of the Bush Honeysuckle

Native Plant Industry SWOT AnalysisSWOT Analysis

St thStrengthsWeaknessesOpportunitiesThreatsThreats

St thStrengthsPublic Gardens using natives ~ educating consumersconsumers

Missouri Botanical GardenShaw Nature ReservePowell GardensSpringfield Botanic Garden

Public Destinations using natives ~ educating ub c es a o s us g a es educa gconsumers

MDC Nature CentersState and Local ParksState and Local ParksMODOT Welcome Centers MODOT Highways and Right of Ways

Cons mers req esting nati es at garden centersConsumers requesting natives at garden centersDevelopers using natives in specifications

Sage Home Builders, Belcher Homes

StrengthsHigher Education Involvement

UMCResearch Bradford Farm,

St. Louis Community College at Meramec

I t ti

Higher Education Involvement

Research Bradford Farm, Southwest CenterCenter for Agroforestry

www.missouriexchange.comMSU at Mountain Grove

Incorporate native landscaping in to classes (hort and botany)

University of Missouri atMSU at Mountain GroveCut flowersRain gardenGreen roof

University of Missouri at Maryville

Native prairie for botany class

L i C itLincoln UniversityResearch and Demos

State Fair Community College, Jefferson College

Longview Community College

Incorporate native landscaping to classesCollege, Jefferson College

Partner on plantings Missouri University of Central Missouri

Class on native landscaping

St thNational Programs promoting natives

USGBC Leadership in Energy and Environmental Design (LEED)

StrengthsUSGBC Leadership in Energy and Environmental Design (LEED) AccreditationASLA SSI AccreditationUSDA Habitat Restoration Programs

Missouri programs promoting nativesMissouri programs promoting natives 10,000 Rain GardensMetropolitan Sewer DistrictJames River WatershedShow Me Rain GardensPlants of Merit ProgramMDC

Local programs/organizations promoting nativesLocal programs/organizations promoting nativesDucks UnlimitedQuail UnlimitedLocal Municipalities (Columbia, Poplar Bluff, Jackson, Springfield)Wild Ones (Columbia, St. Louis)

WeaknessesLack of growers throughout state

Seed collectors, growers

PlugsOne main plug grower in central Missouri

Sedges & RushesNot enough growers, short seed supply

ShrubsLack range of species and plants of si eplants of size

TreesLack range of species and plants of size Hydrangea arborescens

Wild Hydrangea

OpportunitiesOpportunitiesGrowers

seeds plugs plants Cut flower industryseeds, plugs, plants, shrubs, trees

y

ThreatsPlant material broughtPlant material brought in from other statesLack of availability, so ysubstitute non-natives

Landscapers, contractors homecontractors, home owners

Numerous cultivars of some species on marketPerception that nativesPerception that natives are weeds

B b F i hild T B k h ffBarbara FairchildCommunications Specialist

barbara.fairchild@mdc.mo.gov573-522-4115 x3833

Tammy BruckerhoffMarketing & Business Development Specialist

Tammy.Bruckerhoff@mda.mo.gov573-522-4170