How publishers can make better ads - Digiday WTF Ad Blocking NYC, 1/14/16

Post on 16-Jan-2017

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transcript

How Publishers Can Make Better Ads

Kill the Noise

Don't Be Afraid of Negative Space

Make it Scannable

Kill the Animation

Content VS Brand

Value = Time

Be Direct

Embrace Negative Space

Make it Scannable

Be Direct

bloomberg.com/company @bloomberg