Post on 22-May-2015
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Brand Expressions
Brand Expressions
Formal Tone of Voice
What the consumer wants
Informal LOL Tone of Voice
Artifical Conversation Participation
Consumer vs Brand!
Here We Go Then
Humanization
“Today,(brands(are(becoming(more(and(more(like(humans,(They’re(taking(on(more(and(more(human8like(traits.”#
Elle(Luna,#IDEO#communica>ons#designer###
*Kitap görseli ve alıntı hem çok okuduğunu gösterir hem de mevzu geyik değil millet yazmış imajı verir
SOME#AGENCIES#TOOK#THIS#"BRAND#HUMANIZATION"#IDEA#REALLY#SERIOUSLY##
Brand Humanization
Sincere
Accessible
Empathic
Someone like me
Modest
Honest
Beta
Transparent
Honest
But, How?
Humanized Social Media Strategy
Turning consumers into walking media by engaging them through
strong and participatory storytelling to build a sustainable brand love.
Liquid and Linked Story
Conversation
Community
Co-Creation
Turning consumers into walking media by engaging them through
strong and participatory storytelling to build a sustainable brand love.
Humanized Social Media Circle
What about the Story?
Field Insights
Insight Hunt
Open Mind
Curiosity
Empathy
Holosko
Ağaoğlu
Social Listening Analysis Content Management
Conversation Management Community Management
Response Man.
Call Social Analytics Management
Integration Management
Database Management
Idea
May Come
Everywhere
Listening
Share a Coke
10 Dakikada Global TT!
@yucezerey