5

17th October 2011

1. Book a table at a restaurant while you wait for your bus

Finnish ad agency HeyDey decided to give bus commuters in helsinki some interactive fun while they wait. They

installed a touchscreen into one of the formats at a tram stop, advertising a local restaurant.

The interactive display allowed passers-by to reserve a table at the restaurant, browse the menu, order a coupon by SMS and watch tv. To make a reservation, customers simply choose the time and date they’d like to eat. After entering their mobile phone number, they then receive a

text confirming their reservation.Once the person has their meal and leaves, they receive another text message asking for feedback about their experience, for which they are given a coupon for their

next visit. The advert is brilliant as it engages its audience

immediately. Those who are interested in making a reservation can do so while they’re waiting. It also gives incentive for booking as well through the use of coupons

before and after your visit.

1. Book a table at a restaurant while you wait for your bus

2. British Airways - To Fly. To Serve.

http://www.youtube.com/watch?v=O8jFHBXtZOs

British Airways has launched its biggest brand advertising campaign in more than a decade. The

campaign represents the opening of a new chapter. The adverts focus on BA’s heritage and emphasise the

motto on BA crew uniforms: “To Fly, To Serve.”

The opening 90-second advert, which features serving BA cabin crew and pilots. It debuted on TV during the first commercial break in the Channel 4 programme

Grand Designs on the 21st of September.

2. British Airways - To Fly. To Serve. http://www.youtube.com/watch?v=O8jFHBXtZOs http://www.youtube.com/watch?v=O8jFHBXtZOs

http://www.youtube.com/watch?v=a4JdQi60an0&feature=relmfu

3. NAB home loans

Freedom is something people value above all else. At NAB they believe no one should be locked in, either in a house

inspection or by a home loan.

Their campaign message is that they’ve abolished over half of their home loan fees such as switching fees and

redraw fees. So more flexible features are yours for the asking, free of charge.

3. NAB home loans

http://www.youtube.com/watch?v=UBOBDX-o84E

4. Sony Playstation: Michael

Sony Playstation new advert pays homage to the person that makes it all happen...

The ad brings a lot of live versions of game characters and each one of them looks amazing in

their costumes.Michael is just a gamer from the community. The whole concept of the ad was the game characters that we play as everyday thanking us, the players

for saving their world.

4. Sony Playstation: Michael

http://www.youtube.com/watch?v=mdWkKKSckNk

5. Vodafone sponsorship of sziget festival

Here is a nice example of how vodafone maximised their sponsorship of sziget music festival in budapest.

They offered various different things to all festival goers and they rewarded vodafone customers.

They wanted to showcase everything that you can do on vodafone’s network. There was a 30 metre high game that you could control via your smartphone, a shop where you could trial and buy different devices, and live video feeds

with backstage moments from the festival. Vodafone customers had access to cheaper fast pass tickets, a

festival app and a VIP party.

5. Vodafone sponsorship of sziget festival

http://www.youtube.com/watch?v=7OsXwmGuUg0