5

20th February 2012

1. Audi night vision assistant

During the night life-sized, self-luminous wild animal figures were put on the sides of roads - roads with frequent

traffic but no lighting.

This stunt allowed the target group to experience the benefits of the Audi Night Vision Assistant - without owning

an Audi themselves.

1. Audi night vision assistant

http://www.youtube.com/watch?v=YXTtjEGPr58&feature=player_embedded

2. Ford: Fiestagram

To showcase the features of the ford fiesta, ford created an instagram campaign called fiestagram. The

campaign was run through facebook via instagram where a new hashtag associated with one of the

fiesta’s high tech features, such as #music, #hidden. People would submit photos with the hashtag

#fiestagram to enter.There were weekly prize with the overall prize a ford

fiesta.

2. Ford: Fiestagram

http://vimeo.com/36414462

The campaign which is on Youtube shows two turntables playing 'Let's Get it On' by Marvin Gaye at two different speeds, which

slowly become in-sync with each other to play the track coherently.The ad is intended to emulate the properties of the new Durex

Performax Intense Condoms, which is described as "slowing him down and speeding her up", designed to create a mutual climax for

both partners.The activity is being supported by a Facebook game called "How in-

sync are you?".allowing consumers to be "in-sync" with their virtual gaming

partner.It will feature well-known tracks that consumers will need to speed up

or slow down in order to hear them correctly.Couples will need to stay in-sync for 10 seconds to prove their "virtual

connection”.

3. Durex – syncing the sexes

http://www.youtube.com/watch?v=JDAcP4B89iA&feature=player_embedded

3. Durex – syncing the sexes

4. Kraft: golden voice of love

Ted williams is back! He stared in a valentine’s-centred social media campaign for kraft mac &

cheese. Tweet a message for your valentine using the hash tag #voiceoflove and ted will voice over the best

ones.Kraft donated 100 boxes (up to 100,000) of mac & Cheese for every tweet received. Proceeds went to

‘feeding America’ charity.

4. Kraft: golden voice of love

http://www.youtube.com/watch?v=8spsLM42f4A&feature=player_embedded

5. Inside every good dog is a great dog – Purina Pro Plan

Greatness lies in every dog, but it takes a motivated pet owner to bring it out. This is the key insight behind the new Purina Pro plan integrated marketing campaign, "Inside Every Good Dog is a Great Dog." The campaign launches during the prestigious 136th Westminster Kennel Club All Breed Dog Show in New York City, where Nestle Purina is the official pet food sponsor of this year's show. Every dog breed, big or small, purebred or mutt, has something amazing within them. Knowing what your dog has been bred for could be the key to unlocking the greatness inside. Find the greatness in your dog at http://www.Facebook.com/ProPlan -the app is comprised of more than 180 different breed profiles outlining specific interests, unique and sometimes little-known qualities, or even a breed's ability to learn new tasks and tricks. the campaign champions the Purina Pro Plan brand as a key ingredient for pet owners to uncover greatness in their dogs."

5. Inside every good dog is a great dog – Purina Pro Plan

http://www.youtube.com/watch?feature=player_embedded&v=6D3rwe-386c