Infographics Omya Alston

Public Affairs Specialist U.S. Census Bureau

What is an Infographic?

What is an Infographic?

What is an Infographic? An infographic uses visuals

(graphs, icons, drawings, etc.) sometimes supported by text, to represent information or data, often with the aim of educating or informing an audience

They are used to make complex ideas and data easier to consume for an audience

Ask a Lot of Questions

What is your content/data?

What is the purpose? Who is your audience? What response do you

want from the audience? What is the most

important message to communicate?

What are the best ways

to communicate the message?

How will it be used? Are there any

supplemental materials? When is this product

due? Who is the approver?

Census Bureau Infographics Must be audience-centered

Must be portable, sharable

Must consider usability and plain language

Must have quality data/stats presentation

Census Branding on Graphics

Representing the Data

Representing the Data

Typography

Minimize the number of fonts used Use bold and italics only when needed for

emphasis Remember concerns for the low-vision

audience and Section 508 Compliant

Iconography

Icon Library

Color

Tools — Adobe Creative Cloud

Tools — Stock Images

BigStockPhotos.com ThinkStockPhotos.com

Which do You Prefer?

Which do You Prefer?

Which do You Prefer?

Which do You Prefer?

2020 Operational Plan pages

Which do You Prefer?

2020 Operation Infographic

Text

Work with finalized text from SME Text is reviewed by

an editor Plain Language

Writing Act

Now what? Share!

Infographics and newsgraphics should be portable and sharable Social media posts reach a wider

audience when a graphic is attached

Corporate Identity and Branding

Please Contact Us!

Omya Alston omya.alston@census.gov

or cnmp.promotions.branch@census.gov

Visit Census.gov, click on “Library,” then “Infographics”

www.census.gov/library/infographics.html