Post on 15-Jan-2015
description
transcript
USING GOOGLE ANALYTICS TO
UNDERSTAND THE AUDIENCE
Brainstorming SessionLiputan6 News Center Team
Points to Cover
Building the argument Google Analytics (GA) Short Brief Understanding GA Terminology Live Demo
If a tree falls in a forestand no one is around to hear it,
does it make a sound?
Google Analytics (GA)
Advantages & Disadvantages
Free Easy to implement Easy to use Easy to understand
URL and title based JavaScript and Cookie No data history Privacy “???”
Interface
GA Terminology
Understood Terms:
Visits Pages/Visit Absolute Unique Visit % New Visits Traffic Source Landing Page
GA Terminology
Misunderstood Terms:
Pageviews Avg. Time on Site Bounce Rate Exit Rate Traffic Types
GA Terminology
Pageviews
GA Terminology
Avg. Time On Site
GA Terminology
Bounce Rate - Exit Rate
Bounce Rate Exit Rate
* a Bounce is always an Exit, but an Exit is not always a Bounce
GA Terminology
Traffic Type
Report
Site search (local content)Keyword
Content by titleReferring sites404 Error page
Questions ?
Thank You…Presented by:EdowardoContact:edowardomd@gmail.comhttp://blog.zonaparkir.com