Longstride 2013Being Smarter With Social

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being smarterwith social

Longstride 2013Being Smarter With Social

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#SocialNPO@wearelongstride

Longstride 2013Being Smarter With Social

EngagE, don’t fundraisE.

Longstride 2013Being Smarter With Social

Who Should Be Socializing

Longstride 2013Being Smarter With Social

Social Media

The means of interactions among

people in which they create, share and

exchange information and ideas in

virtual communities and networks.

Longstride 2013Being Smarter With Social

Let’s lose the Media for now

Longstride 2013Being Smarter With Social

SOC IAL

Longstride 2013Being Smarter With Social

BuildRelationships

#1 goal

Handshake & Hello

Trust of the BFFs

Follow ups

Longstride 2013Being Smarter With Social

Be realDisclose infoHave conversationsStay in touchListenInvite people inBe a butterflyHave funAsk for help

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Longstride 2013Being Smarter With Social

be real1

• Authenticity

• Acting human

• Speak for yourself

Longstride 2013Being Smarter With Social

disclose info2

• Tell friends what you’re doing

• Tell them where you’re doing it

• Tell people your schtick

Longstride 2013Being Smarter With Social

have conversations

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• Have a POV

• Engage in dialogue

• Ask questions

Longstride 2013Being Smarter With Social

stay in touch4

• Frequency

• Consistency

• Surprises

Longstride 2013Being Smarter With Social

listen5

• Let others talk

• Keep ears/eyes open

• Respond and affirm

Longstride 2013Being Smarter With Social

invite people in6

• Welcome

• Be connectors

• Give reason to come back

Longstride 2013Being Smarter With Social

be a butterfly7

• Don’t limit to one group

• Don’t limit to one party

• But don’t spread yourself thin

Longstride 2013Being Smarter With Social

have fun8

• Use humor

• Be visual

• Play games

Longstride 2013Being Smarter With Social

ask for helponly

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• After you build trust

• After they really like you

• After you’ve done a favor first

Longstride 2013Being Smarter With Social

OK, back to Social Media

Longstride 2013Being Smarter With Social

MissionFirst

Longstride 2013Being Smarter With Social

Message before Medium

Figure out WHY you’re talking,

then WHO then HOW.

Longstride 2013Being Smarter With Social

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Longstride 2013Being Smarter With Social

social +just being social doesn’t mean

people will give you money.

it should be part of an overall, holistic marketing plan.

Longstride 2013Being Smarter With Social

One Key Takeaway

buildrelationships

don’t post anything you wouldn’t say in person

Longstride 2013Being Smarter With Social

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facebook wearelongstride

twitter @wearelongstride

email hi@wearelongstride.com

www.wearelongstride.com