Marketing your

Ecommerce site

Research!

- understand the market

• Competitive Analysis / Industry

Analysis

– Industry analysis - define the strategy

– Competitive analysis - look at the competitors

– Ask yourself:

Do I know who my target audience are and

what they like?

If not you may need to do some more research.

Research!

- understand the market

Branding

Say what you do

• What are we offering?

• What makes us different?

• Delivers the message clearly

• Confirms your credibility

5

Branding is fundamental to a business

• Corporate value

• Vision and consistency

• Clear communication

Branding

6

Best Global Brands

• Coca Cola

• Microsoft

• Intel

• Nokia

• Disney

• McDonald’s

• Mercedes

• BMW

7

What they have in

common

• Passionate brand identity

• Consistent visual approach

• Clear brand attributes

• Usually category leaders

Branding

• Professional

• Logo

• Brand image

Pricing

• Competitive pricing

Pricing

• Competitive pricing

• Knowing the market

Pricing

• Competitive pricing

• Knowing the market

• Anticipate trends

Pricing

• Competitive pricing

• Knowing the market

• Anticipate trends

• Watch the competition

Pricing

• Competitive pricing

• Knowing the market

• Anticipate trends

• Watch the competition

• Offer more

Alt text is the text that pops up when you mouse over the image

Descriptions

Descriptions

Information

• Offer unbiased information

Viso Marketing visomarketing.com 07512986501

Information

• Offer unbiased information

• Become a resource

Information

• Offer unbiased information

• Become a resource

• Be the expert

Design

• Beautiful design sells

Viso Marketing visomarketing.com 07512986501

Design

• Beautiful design sells

• Good design commands a

premium price

Viso Marketing visomarketing.com 07512986501

Design

• Beautiful design sells

• Good design commands a

premium price

• Invest in design

Viso Marketing visomarketing.com 07512986501

Design

• Beautiful design sells

• Good design commands a

premium price

• Invest in design

Viso Marketing visomarketing.com 07512986501

Test it –

Products |Concepts| Descriptions

> Focus groups

Products

Concepts

Descriptions

Focus groups

Update

Regular new items |Speling |

Check competition | Comments

Update

Regular new items |Spelling |

Check competition | Comments

Testimonials

………….…boost your sales 30 to 50% instantly by using customer testimonials.

Call to Action

Call to Action

Viso Marketing visomarketing.com 07512986501

Viso Marketing visomarketing.com 07512986501

Thank you !

Any questions ?

just give me a call !