lions media release

newsworthy

write your release

target

follow-up

overview

what’s your topic?

a one page document with one purpose

… to attract journalists’ attention

… rarely published in full

... it is not an ad nor a policy document

… it’s about news

a media release is ...

occasions for a media release

events

record

people

trends

conflict +

celebrity

human interest

novelty

local

bizarre

topical

what attracts media

what makes a Lions story work?

why are you newsworthy?

media release mechanics

length one page (250 – 300 words)

layout headed paper + ‘media release’

headline catchy (7- 9 words)

font one font

(larger size for headline)

spacing single space

paragraphs one central idea a para

3-4 sentences only

contacts at the end + url

release format

use present tense

active language & plain english

sentences less than 20- 25 words

no Lions jargon

common punctuation

writing style

be readable

structure of a media release

headline

to grab attention

short, punchy, clever, bold

9 words or less

when to write

the power of the headline

2/7/201515

first parahow, why, when , where , how

headline

2/7/201516

quotes to ‘add life’

first parahow, why, when , where , how

headline

2/7/201517

additional informationbackground, statistics, event and club information

first parahow, why, when , where , how

quotes to ‘add life’

first parahow, why, when , where , how

quotes to ‘add life’

additional informationbackground, statistics, event and club

information

boilerplate and contact details

name + title

mobile + email + url

facebook + twitter

headline

lead paragraph

quote(s)

more information

contact details

write your club media release

target the right media

who’s the audience?

what media do they use

beat journalists

what’s the deadline

distribution

email

business services

timing

follow-up

0401 063 387

bobcraw@webone.com.au

@bobcraw