Home >Government & Nonprofit >Media Releases for Lions Clubs

Media Releases for Lions Clubs

Date post:16-Jul-2015
Category:
View:71 times
Download:0 times
Share this document with a friend
Transcript:
  • lions media release

  • newsworthy

    write your release

    target

    follow-up

    overview

  • whats your topic?

  • a one page document with one purpose

    to attract journalists attention

    rarely published in full

    ... it is not an ad nor a policy document

    its about news

    a media release is ...

  • occasions for a media release

    events

    record

    people

    trends

  • conflict +

    celebrity

    human interest

    novelty

    local

    bizarre

    topical

    what attracts media

  • what makes a Lions story work?

  • why are you newsworthy?

  • media release mechanics

  • length one page (250 300 words)

    layout headed paper + media release

    headline catchy (7- 9 words)

    font one font

    (larger size for headline)

    spacing single space

    paragraphs one central idea a para

    3-4 sentences only

    contacts at the end + url

    release format

  • use present tense

    active language & plain english

    sentences less than 20- 25 words

    no Lions jargon

    common punctuation

    writing style

  • be readable

  • structure of a media release

  • headline

    to grab attention

    short, punchy, clever, bold

    9 words or less

    when to write

    the power of the headline

  • 2/7/201515

    first parahow, why, when , where , how

    headline

  • 2/7/201516

    quotes to add life

    first parahow, why, when , where , how

    headline

  • 2/7/201517

    additional informationbackground, statistics, event and club information

    first parahow, why, when , where , how

    quotes to add life

  • first parahow, why, when , where , how

    quotes to add life

    additional informationbackground, statistics, event and club

    information

    boilerplate and contact details

    name + title

    mobile + email + url

    facebook + twitter

  • headline

    lead paragraph

    quote(s)

    more information

    contact details

  • write your club media release

  • target the right media

    whos the audience?

    what media do they use

    beat journalists

    whats the deadline

  • distribution

    email

    business services

    timing

    follow-up

  • 0401 063 387

    [email protected]

    @bobcraw

Popular Tags:

Click here to load reader

Embed Size (px)
Recommended