Mitchell Fawcett | Surprising and Delighting Your Community

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Surprising and Delighting Your Community

Mitchell Fawcett Motive Communications

@mitchellfawcett

Copyright Mitchell Fawcett 2014

Value of Guest Loyalty

6 Stays Per Year

$36,000

$200 x 3 Nights 10 Years of Loyalty

What do your customers value? What can your business offer?

Fight#FightIrritation Copyright Mitchell Fawcett 2014

11 Copyright Mitchell Fawcett 2014

14 Copyright Mitchell Fawcett 2014

Stalking Your Customers

Facebook Twitter

LinkedIn Instagram Pinterest

FourSquare Legit Sleuthing

Who to Surprise and Delight?

New Customers Loyal Customers

Customers with Past Complaints Customers with Milestones

Social Influencers and Media

What do Community Managers Need?

Listening Skills Excellent CRM Software Operational Integration

Responsiveness Empowerment

Marketing