Post on 13-Apr-2017
transcript
Online Media trends in 2017 Technology enablers for Business
Fady Ramzy CEO, InsideOut TOday
@CyberZizo #OCCEgypt7 Meetup Cairo, Jan 30th 2017
2.5 billion people have at least one messanging app
installed on their smartphones
BOTS aka chatbots powered by Artificial Intelligence
will drive 85% of customer interactions
by 2020
According to The Economist, BOT market
is the next frontier for online shopping,
information-based services, and online booking.
Today 20% of searches on Google, are voice searches
and by 2020 they will be 50% of all search,
as ComScore forecasts
Alexa Voice Search, Siri, Cortona and Google Voice Search
are eagerly looking for structured content.
Content organization is the new
SEO
Content must be understandable
for machines to make communication smoother for humans
Let’s make an Example: deepening
travel industry
Google is the place where people look for for inspiration and
information about their next travels and where they plan what to do.
Google Destination turned Google in
the biggest online travel agency
ever, where people can book flights, hotels and
experiences.
Salzburgerland.com structured its content with
WordLift to better meet travelers when they are dreaming
about their next trip.
Health & Wellness Soft Adventure
Target Analysis
Bleisure
Meet Bleisure Target: business travellers. 60% of them went on a “bleisure trip” at
least once, combining business with pleasure.
Dedicated content: BWS, a fair that takes place in the Messezentrum of Salzburg.
Time to make a specific campaign: the peak in the last few years
has been April except for last year which it was between September and October.
Engage your readers with relevant
content recommendation
Engagement
Automizes your Semantic Content
Optimization to improve Google
rankings
Supports writing with images and
contextual information
What does WordLift do?
Content Marketing
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Fady Ramzy @CyberZizo
Visit www.Wordift.io www.Insideout.Today