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Through the magic of relationship marketing, companies develop powerful, emotionally-driven

customer connections to their brands that yield word-of-mouth

promotions and lead generation – all of which, in turn, creates

loyalists and brand advocates.

1. THE BRAND FACTORRelationship Marketing and Personalization to Become More Refined

THE CONTENT FACTOR2.Content Marketing to Keep Progressing in Quality and Interactive Storytelling

The classic marketing moniker which proclaims “content is king” will continue to ring true as we enter 2016 – however, it is visual content in particular that is expected to truly dominate the realm of online marketing in the new year.

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THE SOCIAL MEDIA FACTOR3.Social Media to Evolve Beyond the Usual Platforms

As social media evolves to become an integral piece of the broader marketing discipline and as this impact grows more formidable, it is expected to be the transitional motivation for many brands in 2016.

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THE VIDEO FACTOR4. Video to Spread its Wings…and Get Shorter

The year 2016 is gearing up to be something quite special with regard to video marketing because Google has announced it is finally getting onboard with in-SERP video advertising – a clear indication that users are becoming more receptive to online video ads.

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THE SEO FACTORSEO to Expand Beyond the Search Engine

Moving into 2016, it is going to be necessary for brands to prioritize visual content on their websites so that visitors remain on the site for longer periods of time, thus improving the user experience.

5.

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THE EMAIL FACTOR

The two main factors when discussing email personalization are IMPLICIT and EXPLICIT. Implicit personalization is oriented by targeting, while explicit personalization is oriented by marketing or email automation.

6. Email Personalization to Continue Growing

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THE MOBILE FACTOR7.Leveraging Mobile to Become Huge for More Personal User Connections

Looking toward 2016 marketers are going to have to ensure they boast responsive websites that can adapt to the small screen sizes of these devices.

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THE AUTOMATION FACTOR8.Looking Closely at the Evolution of Technology, Automation Platforms and the“Internet of Things”

With even more focus on marketing to deliver results, marketing managers and CMOs should be taking stock of their teams’ skills, highlighting the gaps to define a robust automation strategy to help sales through engaging prospects, qualifying leads and shortening the overall sales cycle.

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THE METRICS FACTOR9.Active and Relevant Measurement to Aid Data-Driven Marketing

The future will witness the rise of better analytical tools to help marketers gauge the success of their campaigns.

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THE CALL TRACKING FACTOR10.Mobile, Call Tracking and Location-Based Marketing Will Continue to Evolve

Mobile search ad spending will surpass that of desktop, and within three years it is believed that there will be over 73 billion calls made to these businesses via mobile search. Marketers will be well aware they cannot ignore the calls that will be coming into their businesses.

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DOWNLOAD THE EBOOK

It’s that time again to budget for the coming marketing year. Have you made all the right choices? Download the new eBook “Top 10 Online Marketing Trends for 2016” and compare your plan against what the rest of the industry is doing.

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Where are you spending your 2016 marketing budget?

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© 2015 JumpDEMAND Inc. All rights reserved.

The contents of this document are the property of JumpDEMAND Inc. No part of it may be reproduced or transmitted in any form or by any means, except as permitted by written license agreement with JumpDEMAND Inc.

JumpDEMAND Inc. has made every reasonable attempt to ensure the completeness and accuracy of this document, however, the information contained in this document is subject to change without notice, and does not represent a commitment on the part of JumpDEMAND Inc.

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