Andrew Law

Director Open Media Unit

Open University

a.j.law@open.ac.uk

Engaging Learners through OERs

at the Open University, UK

Open Media

Sam

ple

Structured

Content

Production

System

Structured

Creation

Manage &

Transform Distribute

Structured Content Production System

OU VLE

Students

(0.25m)

OpenLearn

CMS/VLE

(6m)

OpenLearn

Communities

CMS/VLE

Fre

e

Structured

Creation

Manage &

Transform Distribute

Structured

Creation Manage &

Transform

Distribute

5%

Structured

Creation

Manage &

Transform Distribute

Open University Funded

Externally

Funded

Fee

Exploiting the Content Production System

UNICEF

Health Educators

Ethiopia

Gates Foundation

Community Colleges

US

HEFC

Higher Education Inst.

UK

UNISON

Unionised Workers

UK

Example Open Learning Communities

Thankyou!

www.open.edu/openlearn

Sam

ple

Existing Returns

Brand views (value)

BBC archive assets (product)

Brand Halo (value)

Social Mission (income)

Free ‘paid’ Google Adwords (value)

Research (income)

Registrations /Retention/Progression (income)

Partner deals (saving)

Return on Investment - Current

Open Media