Personal Brands: the rise

of the “InstaCeleb”

Use social media…to make it in the

big leagues

It’s ALL in the…

every day people from all around the world “share selfies taken in their signature trench coat “

Instagram is a powerful selling tool

personal Instagram accounts participating in

the campaign are using commercial brands

to create their own individual brands

#Burberry #ArtoftheTrench

Find the that filter screams…

#YOU!

…And use it to develop your brand

@danbilzerian

@jenselter

@collegeprepster

@danbilzerian

“so, do you, like, #party?”

#girls #alcohol

#guns

The facts:

1. @danbilzerian has built his own brand and celebrity purely by establishing a cult following on social media platforms

2. You

can too!

@jensalter used to be just like

me and you…

But now…

By making

her motto

#

Jen has made it to Vanity

Fair, gotten sponsorships

with her favourite fitness

brands, and acquired real

estate in NYC for her gym

#fitspo

#3.4Mfollowers

#squatspo

She’s made a

living with her

social media

The

Collegeprepster

Brand

3 D’s

• Discovered a niche in the blogosphere

• Designed a unique and consistent writing style and tone

• Developedconnections with followers and brands via #hashtags

It’s time to

Find your

+ Connectivity

=Your personal Brand

Sources

• http://upload.wikimedia.org/wikipedia/commons/0/06/People_Magazine_logo.svg

• http://upload.wikimedia.org/wikipedia/commons/0/0a/Hollywood_Sign_PB050006.jpg

• http://thatdarnkat.com/wp-content/uploads/2013/09/fame.jpg

• http://upload.wikimedia.org/wikipedia/commons/e/ec/Burberry.jpg

• http://upload.wikimedia.org/wikipedia/commons/a/ab/Hashtag.JPG

• http://tickerreport.com/logos/kate-spade-amp;-co-logo.jpg

• https://www.flickr.com/photos/aryaziai/8767548161/

• http://nisargam.deviantart.com/art/Apply-Yourself-Walter-White-Breaking-Bad-333741688

• https://www.flickr.com/photos/opensourceway/5041738157/

• http://www.jisc.ac.uk/blog/no-need-for-angst-over-analytics-09-may-2013

• http://publicphoto.org/signs-symbols/trademark-symbol/attachment/trademark-symbol_32/

Sources (continued)

• http://www.businessinsider.com.au/platform-native-social-media-approaches-instagram-2014-2

• http://www.forbes.com/sites/lydiadishman/2014/02/13/instagram-is-shaping-up-to-be-the-worlds-most-powerful-selling-tool/

• http://www.nyccounsel.com/business-blogs-websites/who-owns-photos-and-videos-posted-on-facebook-or-twitter/

• http://readwrite.com/2012/02/28/everything_pinterest_and_tumblr_users_need_to_know#awesm=~oF59tP5vp3UZFD

• http://www.digitaltrends.com/social-media/how-to-become-instagram-famous/#!PJ27L