The Seven Habits for Highly Successful Crowdsourcing

…..plus a little additional context!

The Seven Habits for Highly Successful Crowdsourcing

1714

1847

1890’s

1936

1955

Connectivity

Networking

Production

Crowdsourcing

• Crowdsourcing requires online participants to create something – not every instance of an online community is crowdsourcing

• It requires the internet so that calls can be made to a large number of highly distributed individuals

• The output must be either directed by a sponsor (e.g., Enterprise buyer) or they can be self organized (e.g., open source projects)

• Online communities are tapped for specific purposes requiring their wisdom, knowledge, their talent or their time (or a combination thereof).

• The output of crowdsourcing is expertise-based or process-based

• Outsourcing and crowdsourcing differ in philosophy and models of worker participation: – With outsourcing there is restricted participation and a philosophy of end-to-end responsibility

– With crowdsourcing there is open participation and a philosophy of disaggregation

The Characteristics of Crowdsourcing

Crowdsourcing is an online, distributed

problem solving and production

model.

[Brabham 2010: dbrabham.wordpress.com/crowdsourcing/]

Number of local monthly Google searches for the keyword Crowdsourcing (average January-June 2011)

27,100

1,900

6,600

5,400

2,900 3,600

2,900

1,600

3,600

2,900

Crowdsourcing Models

[Brabham 2010: dbrabham.wordpress.com/crowdsourcing/]

Broadcast Search

Managed Knowledge DiscoveryDistributed Human Intelligence Tasking

Peer Vetted Creative Production

English – French – Spanish – Italian – Portuguese – German – Dutch – Indonesian

Applications of Crowdsourcing

Crowdfunding

Financial contributions from online investors, sponsors or donors to fund for-profit or non-profit initiatives or enterprises.

Collective Creativity

Tapping of creative talent pools to design and develop original art, media or content.

Collective Knowledge

Development of knowledge assets or information resources from a distributed pool of contributors.

Community Building

Development of communities through active engagement of individuals who share common passions, beliefs or interests.

Civic Engagement

Collective actions that address issues of public concern.

Cloud Labor

Leveraging of a distributed virtual labor pool, available on-demand to fulfill a range of tasks from simple to complex.

Open Innovation

Use of sources outside of the entity or group to generate, develop and implement ideas.

Tools

Applications, platforms and tools that support collaboration, communication and sharing among distributed groups of people.

Clearly define Scope

Measure a few metricswell

Know your crowd

Motivation and Reward

Design around quality

(Continued) Engagement

Nurture /Engage the community

Requires new leadership systems

The Seven Habits for Highly Successful Crowdsourcing

Enterprise CrowdsourcingCrowd Powered Business®

Open Innovation

Enterprise CrowdsourcingCrowd Powered Business®

Community Building

Enterprise CrowdsourcingCrowd Powered Business®

Cloud Labor

31

Banking and Financial Services

Retail financial servicesDeposit productsLending productsCredit cardsCommercial banking

Banking Capital marketsAsset ManagementCustody and Fund Management Investment Banking

InsuranceLife and Pension Property and CasualtyHealth insurance

Finance & Accounting

Customer Interaction

Human Resources

Knowledge Services

Procurement

Enterprise Crowdsourcing

Process-based Expertise-based

Hor

izont

alVe

rtica

l

32

Banking and Financial Services

Retail financial servicesDeposit productsLending productsCredit cardsCommercial banking

Banking Capital marketsAsset ManagementCustody and Fund Management Investment Banking

InsuranceLife and Pension Property and CasualtyHealth insurance

Finance & Accounting

Customer Interaction

Human Resources

Knowledge Services

Procurement

Enterprise CrowdsourcingH

orizo

ntal

Verti

cal

Process-based Expertise-based

Enterprise Crowdsourcing

SMB

Global 500

Crow

dsou

rcin

g

Out

sour

cing

• Data Management• Data Verification• Data Entry & Collection• Data De-duplication• Algorithm Training

• Content & Media• Moderate Photos & Content• Content Creation & Editing• Transcription

• Categorization• Classification• Tagging• Sentiment Analysis

• Business Services• Search Relevancy • Product Usability Testing • Research

Enterprise Crowdsourcing

• Data Management• Data Verification• Data Entry & Collection• Data De-duplication• Algorithm Training

• Content & Media• Moderate Photos & Content• Content Creation & Editing• Transcription

• Categorization• Classification• Tagging• Sentiment Analysis

• Business Services• Search Relevancy • Product Usability Testing • Research

SMB

Global 500

Crow

dsou

rcin

g

Out

sour

cing

carl@crowdsourcing.orgcarl@massolution.com

Twitter: @Crowdsourcing_