Presentation Troels Smit MediaMind

transcript

through theBreaksCreativity that

Who are we?

beyond thebrowser

Personally relevantadsinserted dynamically into any content on any deviceanywhere in the world

standard adsneed a little

helping hand

Zlatan• Appeared 60 times• Scored 22 goals• 30% conversion rate

for Sweden

striker

Tomas Brolin• Appeared 47 times• Scored 26 goals• World Cup All Star • 55% conversion rate

for Sweden

Olof Mellberg• Made 84 appearances

for Sweden• Scored four goals• Less than one goal

every 20 games• Team Captain

defender

Measuring assists

Striker

Midfielder

Player 3Player 6

Player 4

Player 5

Affiliates

Outdoor Mobile

Search

Display

Channel Connect

Served Impressions

CTR Other Channel Impact Rate

ROI ROAS ($) Total Conversions

Click to Conversion Rate

249,414 2.86% 60.12% 30.41% 1.30 1,216 17.05%149,501 2.84% 58.67% 25.60% 1.26 588 13.85%149,501 2.84% 58.67% 25.60% 1.26 588 13.85%99,913 2.89% 61.46% 36.24% 1.36 628 21.76%99,913 2.89% 61.46% 36.24% 1.36 628 21.76%

537,523 0.80% 28.22% 16.25% 1.16 165 3.84%266,215 0.79% 29.70% 6.62% 1.07 81 3.83%67,931 1.17% 37.88% 2.35% 1.02 14 1.75%50,714 0.47% 15.79% 21.91% 1.22 22 9.32%

147,570 0.73% 35.42% 1.69% 1.02 45 4.17%271,308 0.80% 26.73% 27.75% 1.28 84 3.85%168,906 0.44% 23.72% -15.95% 0.84 24 3.20%90,302 1.38% 34.68% 72.76% 1.73 48 3.86%12,100 1.55% 21.80% 27.45% 1.27 12 6.38%

786,937 1.45% 44.17% 28.19% 1.28 1,381 12.09%

4,2932,113

798236

7501,242

188Yahoo! UKAOL JapanMSN MX

Mind the Gap Int.Turner / CNNFox News.comMSN \ MSNBC

DisplayMind the Gap US

Campaign Type Campaign Publisher/SE Total Clicks

Search 7,132Eyeblaster SE - Google 4,246

Google 4,246Eyeblaster SE - Yahoo 2,886

Yahoo 2,886

Totals 11,425

Cross-Channel Overview

Display

Campaign Type

Search

TotalsSearch & Display —

All in One Place

Other Channel Impact Rate

60.12%58.67%58.67%61.46%61.46%28.22%29.70%37.88%15.79%35.42%26.73%23.72%34.68%21.80%44.17%

Explore the Touch-Pointsbetween Channels

Conversions

1,2165885886286281658114224584244812

Want more?

▸ Download cases on: www.mediamind.com – click ”resource library”▸ Ask me to send you the best we have: troels.smit@mediamind.com

Less than 8% of the internet population

And the clickers dont have any

money(comScore 2009)

You remember:

30% what you see

50% what you see & hear70-90% what you see, hear

& touch

Teachers / kidsinteraction

cracking the

Simply the best?

Metric A BGaming

Benchmark*

CTR 0.34% 2.71% 0.69%

Interaction Rate 68% 30% 17%

Video Started Rate 3% 6% 47%

54seconds

84seconds

datanavigating the

Global Research

Eyeblaster Dwell Research

of all ads engaged with

Dwell Rate versus CTR

sizedoes

matter?

Which Ad Sizes work?

Eyeblaster Dwell Research

all formatslonger time than TV

consumers show consistently that they

are willingto take time to explore brands

get people playing

ScreenGrab - Home Page Take Overs

Add Dimensions to Your Brand

Dimensional Banners• Knock-Your-Socks-Off User Experience!• Demand user interactions• Associates brand with industry innovation

Immerse your brand in realistic 3D environments powered by the PaperVision 3D engine

Innovation: 3D & Screengrab

• Appears on the webpage as a regular banner.• Expands to provide a full screen cinema-like experience.• Provides a highly impactful experience for a self-selected group.

Glider - Home Page Take Overs

Interactive HD Video

2010 MediaMind RMA Nominee

Twitter in Banner

• Immediately updated• Consumer Insights/Opinions• Focus on specific topics

Incorporate twitter feed, tweets, and information in a banner.

HTML 5 – iDeviceAds

’Tis the Season

Using Online Display to Boost Store Trafficknew research

www.mediamind.com – click on ”research”

eRetail – Conversion funnel

eRetail

▸ Best conversion rates for retail:HomepageMusicMail

Brick and Mortar

Brick and Mortar Retailers

Dwell Time

To drive offline store visits Hotmail and Messenger are top performers

Dwell by frequency for B&M retailers

to drive offline store visits the

optimal frequency is 4

Take your weekly circular online

▸ Create one ad unit▸ Easily update content, just send us your images product description

Be memorable

▸ Homepage Takeover▸ Brand Moment▸ Fun and Relevant

but ...

Online is difficult and I only have a TV ad

• Use your TV ad online• Just send us your video• Provides a highly impactful experience for a self-selected group

If you can sell Vacuum Cleaners online ...

▸ Who knew a vacuum cleaner could be so interesting? Great graphics that suck in the home page as a teaser followed by an interactive ad that allows the user to explore the features turn the mundane into something exciting

Your best content

your best content needs to bewhere the users eyes are

Dwell – quality time

thank youtroels.smit@mediamind.com

Presentation Troels Smit MediaMind

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