PROBLEM

SOLVING

WITH EXCEL

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Brett Snyder

NEBO

@BrettASnyder

#SMX #22A

October 2, 2013

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@BrettASnyder

Goal

@BrettASnyder

Goal

@BrettASnyder

Goal

Simple Data

Valuable Data

Actionable Data

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Actual Data vs. Actionable Data

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Actual Data vs. Actionable Data

Nested Functions

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IF Functions

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IF Functions

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IF Functions

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What are Nested Functions?

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What are Nested Functions?

1

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What are Nested Functions?

1 2

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Who remembers PEMDAS??

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PEMDAS

(a X b ÷ c + d -e)f1 6

25

4

3

@BrettASnyder

What are Nested Functions?

1

@BrettASnyder

What are Nested Functions?

1

2

Using Nested Functions

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Identify the Problem

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Determine the Criteria

Clicks

Impressions

Clickthrough Rate

Average Position

Organic Ranking

Organic Traffic

Bounce Rate

Conversions

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Find the Key

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Find the Key

This is the key!

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Find the Key

@BrettASnyder

Build the Formula

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Build the Formula

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Build the Formula

1

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Build the Formula

1 2

Striking Distance Keywords

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Identify the Problem

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Determine the Criteria

Where are you currently ranking?

How many impressions did it get?

How many conversions did it get?

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Find the Key

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Build the Solution

@BrettASnyder

Build the Solution

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Build the Solution

Ranking <20; Ranking >5

@BrettASnyder

Build the Solution

Impressions > 100

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Build the Solution

Conversions >= 1

Nesting Multiple Functions

@BrettASnyder

Nesting Multiple Functions

@BrettASnyder

Nesting Multiple Functions

@BrettASnyder

Nesting Multiple Functions

@BrettASnyder

Nesting Multiple Functions

@BrettASnyder

Nesting Multiple Functions

@BrettASnyder

Nesting Multiple Functions

@BrettASnyder

Nesting Multiple Functions

@BrettASnyder

Nesting Multiple Functions

@BrettASnyder

Nesting Multiple Functions

Building Tools

@BrettASnyder

Identify the Problem

@BrettASnyder

Determine the Criteria

Impressions

Conversions

Cost/Conversion

@BrettASnyder

Determine the Criteria

@BrettASnyder

Determine the Criteria

@BrettASnyder

Find the Key

@BrettASnyder

Build the Solution

@BrettASnyder

Bid Management Template

http://www.bit.ly/bidmgmt

@BrettASnyder

THANK YOU!

TO LEARN MORE OR FOR ANY QUESTIONS:

Brett Snyder

Director, Search Engine Optimization

Nebo Agency

@BrettASnyder

http://www.slideshare.net/SearchMarketingExpo

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