Simple Step:

Effective Product Launching (New Product or Re-Launching Product)

Behind every technological breakthrough there lies a dream. Behind every new product there lies a dream. Dreams create realities-- through hard work.

(Rolf Jensen)

The War Room Divining your concept (comprehensive concept of your new product

development), clear message, launch goal, timing and evaluation plan.

The Enemy Clear your market segmentation and your competitor weakness.

The Strategy: Inbound, Outbound, milestones past product; build an excitement and demand for

your product before it is available in the market.

The Strategy and product availability during the launch bundled with direct impact in

customer purchase program and distribution strategy.

The War Website, Press Released/ Conference, Soc-Media, thematic communications, Interaction

program such as promotions, POS, ATL, BTL, Activations and the launching event.

The War Idea Tips: Create the First, Wildest , Interactive and mass generator event

will create a huge awareness of your product.

The Harvest Strong connection, increase demand and loyalty of the product,

achievements and evaluations.

Thank You

Widodo Heru Retail Business, Branding and Channel Marketing Professional Hospitality and Destinations Enthusiasm Contact me @: Y: widodo_heru@yahoo.com G: widodo.heru@gmail.com L: http://www.linkedin.com/pub/widodo-heru-santoso/22/b69/115 F: https://www.facebook.com/widodo.heru.1 T: https://twitter.com/widodo_heru

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