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RENAULT PROPERTY26th September, 2012IR - INVESTOR DAY
RENAULT INVESTOR DAYCLIO IV: BACK ON TRACK FOR CUSTOMER VALUE
26th September, 2012IR - INVESTOR DAY RENAULT PROPERTY
DISCLAIMER
Information contained within this document may contain forward looking statements. Although the Company considers that such information and statements are based on reasonable assumptions taken on the date of this report, due to their nature, they can be risky and uncertain (as described in the Renault documentation registered within the French financial markets regulation authorities) and can lead to a difference between the exact figures and those given or deduced from said information and statements.
Renault does not undertake to provide updates or revisions, should any new statements and information be available, should any new specific events occur or for any other reason. Renault makes no representation, declaration or warranty as regards the accuracy, sufficiency, adequacy, effectiveness and genuineness of any statements and information contained in this report.
Further information on Renault can be found on Renault’s web site (www.renault.com), in the section Finance / Regulated Information.
RENAULT PROPERTY26th September, 2012IR - INVESTOR DAY
INTRODUCTIOND. ThormannEVP, CFO
26th September, 2012IR - INVESTOR DAY RENAULT PROPERTY
CLIO IV AMBITIONS. NORMANSVP, GLOBAL MARKETING & COMMUNICATION
CLIO IV, AN IMPROVED EQUATIONA. KASSAIPROGRAM DIRECTOR, SMALL PASSENGER CARS
DESIGN STRATEGY & BRAND MANAGEMENTL. VAN DEN ACKERSVP, CORPORATE DESIGNT. LANEVP, PRODUCT PLANNING
26th September, 2012IR - INVESTOR DAY RENAULT PROPERTY
DEVELOPMENT SINCE SUMMER
FRENCH MARKET PRODUCT MOMENTUM
EUROPEAN MARKET INVENTORY ADJUSTMENT
PRICING SITUATION EMERGING MARKETS
SUPPLIER BASE RENAULT ISSUED €600M BOND
26th September, 2012IR - INVESTOR DAY RENAULT PROPERTY
TIV & GROUP UNIT SALES AUGUST 2012 YTD
MONDEGLOBAL*TIV + 7.0 %GROUP - 3.0 %
EUROPETIV - 7.4 %GROUP - 14.3 %
EURASIATIV + 13.8 %GROUP + 24.9 %
EUROMED-AFRICATIV + 4.2 %GROUP + 5.1 %
AMERICASTIV + 6.1 %GROUP + 23.6 %
ASIA-PACIFIC**PC+LCV including USA & Canada
TIV + 10.5 %GROUP - 2.0 %
26th September, 2012IR - INVESTOR DAY RENAULT PROPERTY
RENAULT GROUP UNIT SALES AUGUST 2012 YTD vs 2011
1 027
109228 247
162
881
136239 305
159
1,773 1,720
0
200
400
600
800
1 000
1 200
1 400
1 600
1 800
2 000
2011 2012 2011 2012 2011 2012 2011 2012 2011 2012 2011 2012GLOBAL- 3.0 %
EUROPE- 14.3 %
AMERICAS+ 23.6 %
ASIA- PACIFIC- 2.0 %
EUROMED-AFRICA+ 5.1 %
EURASIA + 24.9 %
K units(PC+LCV)
INTERNATIONAL + 12.6 %
26th September, 2012IR - INVESTOR DAY RENAULT PROPERTY
MID TERM: OPTIMIZED R&D AND INVESTMENT EXPENDITURES
2011 2012 2013 2014 - 2016
LCV PLATFORMSshared with Nissan,
Daimler and GM
A PLATFORMwith Daimler
(Smart/Twingo)
B PLATFORM + ENTRY PLATFORM with shared modules
C & D PLATFORMshared with Nissan
EV RANGE
Energy 130 dCi Energy 90 & 115 TCe ….
….
Tangiers Chennaï AVTOVAZ
Internal combustion Zero emission New Alliance industrial capacity
26th September, 2012IR - INVESTOR DAY RENAULT PROPERTY
SHORT-TERM ACTION: IMPROVING RELATIVE PRICING
MID’ 11 MID’ 12 END 2012 MID’ 13
New ClioCompetitor 1 Competitor 1
Competitor 2 Competitor 2=
New Clio
(Transaction price – G5Private cars – Retail – PCT)
Source: Pricing Report, Promocar
26th September, 2012IR - INVESTOR DAY RENAULT PROPERTY
CLIO SALES WORLD MAPCLIO IV MAINLY FOR EUROPEAN MARKET
! Clio IV: 15% sales outside Europe! Clio Family: 30% sales outside Europe
Clio III
Clio II
Clio IV
26th September, 2012IR - INVESTOR DAY RENAULT PROPERTY
RENAULT SALES BREAKDOWN BY SEGMENT IN EUROPEB-SEGMENT SALES: 1/3 OF VOLUME
A SEG.
D SEG.
C SEG.
B SEG.
E SEG.0%
5%
10%
15%
20%
25%
30%
35%
40%
45%
50%
2006 2007 2008 2009 2010 2011 2012
RENAULT PROPERTY26th September, 2012IR - INVESTOR DAY
CLIO IV AMBITIONS. NORMANSVP, GLOBAL MARKETING & COMMUNICATION
26th September, 2012IR - INVESTOR DAY RENAULT PROPERTY
1.1 B-SEGMENT EVOLUTION & CLIO SUCCESS 1.2 EXPERIENCE FOR PROGRESS1.3 CLIO IV AND BRAND UPLIFT
26th September, 2012IR - INVESTOR DAY RENAULT PROPERTY
B-SEGMENT EVOLUTION IN EUROPEA CRUCIAL SEGMENT
MARKET VOLUME EVOLUTION BY SEGMENT
C SEG.
D SEG.
B SEG.
A SEG.
E SEG.
0
1 000 000
2 000 000
3 000 000
4 000 000
5 000 000
6 000 000
2006 2007 2008 2009 2010 2011
26th September, 2012IR - INVESTOR DAY RENAULT PROPERTY
B-SEGMENT EVOLUTION IN EUROPEA CRUCIAL SEGMENT
B-SEGMENT BREAKDOWN 2011 B-SEGMENT: CUSTOMER FLOW 2000-2010
40%NEW COMERS
60%LOYALTY
26th September, 2012IR - INVESTOR DAY RENAULT PROPERTY
CLIO SAGA SUCCESS
26th September, 2012IR - INVESTOR DAY RENAULT PROPERTY
CLIO SAGA SUCCESS
! NVH ! COMFORT
! SECURITY ! EQUIPMENTS
26th September, 2012IR - INVESTOR DAY RENAULT PROPERTY
CLIO SAGA SUCCESS
Global cumulated sales until 2011 : 11,357,796One Clio every 20 seconds
26th September, 2012IR - INVESTOR DAY RENAULT PROPERTY
B-SEGMENT HATCHBACK VOLUME 2006-2012
CLIO
C3
207208
FIESTAPOLOCORSA
PUNTO
IBIZA
0%
2%
4%
6%
8%
10%
12%
14%
2006 2007 2008 2009 2010 2011 YTD Aug.2012
CLIO SAGA SUCCESS
26th September, 2012IR - INVESTOR DAY RENAULT PROPERTY
1.1 B-SEGMENT EVOLUTION & CLIO SUCCESS 1.2 EXPERIENCE FOR PROGRESS1.3 CLIO IV AND BRAND UPLIFT
26th September, 2012IR - INVESTOR DAY RENAULT PROPERTY
LESSONS LEARNED FROM CLIO IIILACK OF STYLING, OFFSET BY PRICE
€15,700 Price paid NCBSFRANCE
Purc
hase
inte
nti
12
14
16
20
2007
on
2006
2008
Design attractiveness
20092010
18
€14,000
0 10 20 30 40
*Source BAIT
26th September, 2012IR - INVESTOR DAY RENAULT PROPERTY
BRAND IMAGE DRIVERS COMMAND THE PRICE…
EXTERIOR STYLING IMAGE
88
160
113
92100
2005 2006 2007 2008 2009
BAIT G5
QUALITY IMAGE
161
94100
109
2005 2006 2007 2008 2009
BAIT G5
110
100100
103
99
2005 2006 2007 2008 2009
BAIT G5BAIT G5
BRAND IMAGE
… in the absence of innovative even iconic [body] concepts, the combination is fatal…
26th September, 2012IR - INVESTOR DAY RENAULT PROPERTY
…THIS VIRTUOUS CIRCLE IS ILLUSTRATED BY MEGANE III…
A higher “willingness to pay” ratio from involved customers
An attractive model with a strong contribution to both loyalty and conquest Recovery in
model image
Contribution to loyalty sales :
Contribution to outsourcing sales :
23% in 2011 " [vs.15% in 2008]
20% in 2011 " [vs.14% in 2008]
∆ vs. basket avg. [pts] – base 2005Good opinion %
0
-2 -1 1
4 9
2011‘08‘07‘062005 ‘10‘09
T3 2008 Megane III
11
22
33
Paid price / family income ratio 53%
50%
49% 49% Megane
C Segment
2004 2005 2006 2007 2008 2009 2010 2011
Source : NCBS 2004-2011 // BAIT 2005-2010 //ABT 2011
26th September, 2012IR - INVESTOR DAY RENAULT PROPERTY
… WHICH AVERAGE PROFIT IMPROVED VS. PREVIOUS ONE
OPERATING MARGIN / UNIT [BASE 100: 2008]
Mégane II
20092008 2010 2011
100
Phase-in / Phase-out period
+30%
Mégane III
26th September, 2012IR - INVESTOR DAY RENAULT PROPERTY
1.1 B-SEGMENT EVOLUTION & CLIO SUCCESS 1.2 EXPERIENCE FOR PROGRESS1.3 CLIO IV AND BRAND UPLIFT
26th September, 2012IR - INVESTOR DAY RENAULT PROPERTY
CLIO IV WINNING COMBINATION - PRODUCT
DESIGN TECHNOLOGY CO2 EFFICIENCY! CHARISMATIC! ENERGIZING! REWARDING
! DAILY USEFUL! 7'' SCREEN…
! GASOLINE 99 g/km ! DIESEL 83 g/km
26th September, 2012IR - INVESTOR DAY RENAULT PROPERTY
CLIO IV WINNING COMBINATION - IMAGEVERY WARM WELCOME BY MEDIAS
La Repubblica - 09/07/2012
ABC - 09/07/2012
« Le modèle est très réussi, sexy même. »(Christophe Bourroux, Radio RTL)
26th September, 2012IR - INVESTOR DAY RENAULT PROPERTY
CLIO IV WINNING COMBINATION – FIRST FEEDBACKPRICING TEST IN FRANCE
0
10
20
30
40
50CLIO IV
Car 1
Car 2Car 3
Car 4
ChoicePercentage
60
First impression After detailed analysis of exterior
After detailed analysisof interior
Technical sheetswithout price
Technical Sheet with price
Final choice
*Pricing test report – DCC
26th September, 2012IR - INVESTOR DAY RENAULT PROPERTY
CLIO IV WINNING COMBINATION – NEW SALES TOOLS
« DISCOVERED » 3D configuration tool in all countries
iPad and 42’’ Screenin 1486 show-rooms Europe and North Africa
« PASSION » ZONEin 491 show-rooms
26th September, 2012IR - INVESTOR DAY RENAULT PROPERTY
PASSION HAD A COLOR, NOW IT HAS A SHAPE