RITZ Carlton Case

Post on 12-Apr-2017

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transcript

Quality is Job 1!

Round the GLOBE service!

Impeccable training to all the employees.All the employees from Laundry to Managers are trained to serve best.

Ritz-Carlton was the first of its kind to provide services which were then copied.

Gifts & Incentives:Luxurious giving it’s own

award.

WORLD CLASS FACILITIES:

DINING: RESTAURANTSSUNSET LOUNGE

SPA:TOUCH THERAPYSKIN THERAPYEXFOLIATION HAND & FOOT THERAPYENHANCEMENTS

FITNESS CENTRE:GOLF:SURFING:

Employee Satisfaction Data in 1998 shows Ritz as way ahead Leader in all the parameters of Service Company Norms except one norm.

One thing that other organizations could learn from Ritz-Carlton Hotels is that theOrganizational Culture must be kept in mind always, and that “excellence” should be achievedrevolving around it, not the other way around!

CREATED BY SHEFALI SHARMA, IIT BHU, DURING A MARKETING INTERNSHIP BY PROF. SAMEER MATHUR, IIM LUCKNOW.

DISCLAIMER: