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“The next wave”Fractional boating growing participationFractional boating growing participation

ICOMIA/IFBSO

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George BonelliChairman and Founder of SailTime

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The origin…

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Humble beginnings…

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…a nice new boat?

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The reality…

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The solution…

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The journey…

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The progress…

• Global leadership position– 50+ locations globally– 1200 members– 190 boats

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A growing trend for years…

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Consumer mindset shift…

• As referenced in the HBR• “Simplifiers” have emerged• Gather experiences• Job security and market concerns• Decreased asset intensity• Increased savings rates and scrutiny

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Fractional boating is…

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Who Fractional serves…

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Boating on ramp…• Membership products to suit various needs• Boating training • Local, regional and broader charter access• Flotilla and experiential• Full spectrum of

experiences

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Good experiences and longevity…

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Long term boaters…• Low risk, ease of entry• Extremely positive experience (initial +)• Remain in boating • Purchase boats and

products and stay as life long boaters

• Lifestyle integration and global access

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The next step…

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The results…

“Single best idea to increase boating participation in years”

John Peterson – Director, Hunter Marine

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Increased participation…

The Numbers:

Memorial Day week

667 NA reservations234 EU reservations

901 Reservations901 Reservations

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Customers tell it like it is…"Having a family with two careers, we don't have as much time for boating as we would like. With SailTime, every hour we spend on sailing, we spend actually sailing."

"A sailor's dream - a beautiful boat, always ready to sail and, no maintenance worries."

"For me, since I travel a lot, SailTime is the best deal going. It eliminates having to do any maintenance and the boat is always in impeccable shape and ready to go and enjoy."

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Spreading the passion…

SailTime is recognized as one of the top 20 most influential tweeters in the world of sailing by WeFollow.com

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Category expansion…• Existing companies expanding footprint• New entrants and growth opportunities are

popping up across the landscape– Local – Regional– International

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Global reach and growth…

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Fractional is the wave of the future…

• Easy, low barrier access to boating• Addresses differing consumer needs• Insures great experiences• Increases market size • Integrates customer life cycle• Provides synergies in sales and distribution of

new product