Creativity is a weapon of mass construction.

#1 BIGGER. DREAM [AND KEEP TRACK OF IT]

#2 Embrace culture, not category. [FIND THE UNEXPECTED RELEVANCE]

#3 FOCUS ON THE PRIZE, NOT THE MEDIUM.

#3 FOCUS ON THE PRIZE, NOT THE MEDIUM.

[DO THINGS PEOPLE CAN FEEL, BE A PART OF & BELIEVE IN]

#4 MAKE IT REAL.

#5 Be culturally provocative. [CREATIVITY IS BORN FROM EMOTIONAL TENSION POINTS]

#6 RELEASE YOUR BRAND VOICE.

[IT’S ABOUT VALUES, NOT STYLE]

#7 KEEP THE IDEA ALIVE.

#8 COLLABORATE. [KNOW WHAT YOU’RE BAD AT]

#10 BE BRILLIANT.

WITHOUT INSIGHT WE HAVE NOTHING.

Creative intelligence can change the World. [It can change the way people live, think, feel, dream & do]