Post on 16-Oct-2020
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SKOL - Website
SKOL Website
0 Table of contents
SKOL Website
1 Timeline
SKOL (I Timeline)
Launch Websites
December 2012 Re-launch Skol International: French + English
Re -launch Madagascar
January 2013
Burundi shows up unexpectedly
March 2013
Launch Rwanda
SKOL (I Timeline)
WordPress Updates
1. October 13, 2012WordPress 3.5 Beta 22. November 13, 2012 WordPress 3.5 Beta 33. December 11, 2012 WordPress 3.5 “Elvin”4. January 24, 2013WordPress 3.5.1 Maintenance and Security Release5. June 21, 2013 WordPress 3.5.2 Maintenance and Security Release6. August 1, 2013 WordPress 3.6 “Oscar”7. September 11, 2013 WordPress 3.6.1 Maintenance and Security Release8. September 28, 2013 WordPress 3.7 Beta 19. October 10, 2013WordPress 3.7 Beta 210. October 18, 2013 WordPress 3.7 Release Candidate11. October 23, 2013 WordPress 3.7 Release Candidate 212. October 24, 2013 WordPress 3.7 “Basie”13. October 29, 2013 WordPress 3.7.1 Maintenance Release
SKOL (I Timeline)
Google Algorithm Changes
Annually about 500 – 600 small changes
Since the launch: 14 major changes*
Probably the most important one: Google hides data
* source: http://moz.com/google-algorithm-change
SKOL (II Data & information)
Website : Visitors
12.941 visitors
1X 9.566 >1 3.375
SKOL (II Data & information)
Website : Visit duration
SKOL (II Data & information)
Website : Visit depth
SKOL (II Data & information)
Website : Geolocation
SKOL (II Data & information)
Website : Devices and location
SKOL (II Data & information)
Website : Sources
SKOL (II Data & information)
Website : Searches
SKOL Website
3 Possible Improvements
SKOL (III Improvements)
Technical Improvements: speed
SKOL (III Improvements)
SEO + UX Improvement: RSS
SKOL (III Improvements)
UX Improvement & Engagements: News
Slider: not always the best option to announce smaller news
News itself: show related articles
SKOL (III Improvements)
Review current information
Review the current information and add contextual information where possible.
– Information about the beers themselves.– Information of what is happening on the pictures.
SKOL (III Improvements)
Login part
Idea was last year to present here POS material.
Use the login part as a catalogue to order / share internally?
SKOL Website
4 Recommendations
SKOL (IV Recommendations)
Update content constantly
Assign 1 responsible / country
There is always something new worth mentioning: – Events– Sponsorship– New products– ...
SKOL (IV Recommendations)
Update content properly
– If the CMS (manual) is not clear, ask me. (I will not bite). – Follow the instructions: SEO, picture size,...
SKOL (IV Recommendations)
Promote the brand yourself
– Become a subscriber on Youtube– Share the sites with your personal and professional network– Become a Facebook fan yourself
SKOL Website
5 Questions