Small Business eCommerce Readiness Guide

7 Essential Requirements to Succeed in eCommerce

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The recording and slides will be available after the webinar.

Agenda About Exact

About Logicbroker

eCommerce Overview

7 Essential Requirements:

1. Customer Centric Approach

2. Social Media

3. Product Imagery and Video

4. Mobile

5. SaaS and Cloud-Computing

6. Integration and Automation

7. Always Evolve

Q&A Session

About Exact • Global company with 30 years of

experience in manufacturing and wholesale distribution software

• Serving 100,000 customers globally and 10,000 in the U.S.

• Cloud-based software, Exact Online, integrates seamlessly with QuickBooks so customers can streamline operations

• Partnership with Logicbroker extends Exact Online capabilities to include eCommerce, EDI and shipping, providing full supply chain visibility

• Business Process Automation

• Inventory Automation

• Electronic Data Interchange (EDI)

• Project Management

• Supply Chain Optimization

• Web Development & eCommerce

• Product Catalog Management

• ERP & OMS System Integration

• Workflow Design & Automation

• Drop Ship Deployment

• Shopping Cart Integration

• Omni-Channel Architecture

Logicbroker was founded in 2010 and is based in Shelton, CT

About Logicbroker

eCommerce Overview

Taking a Customer-Centric Approach

Customer Centric Approach: Multi-Device Compatibility

• Individual shopping

preferences

• Importance of seamless

customer experience

Customer Centric Approach: Multichannel Selling

Customer Centric Approach: Personalization

Social Media

Social Media & Search Engines

Social Media & Shopping

Product Imagery & Videos

In a modern version of “a picture is

worth 1000 words,” Forrester Research

has calculated that a minute of video is

worth 1.8 million words

Product Imagery & Videos: Content is still king!

Mobile

Mobile: The Importance of Optimization

Mobile: Marketing and Advertising

SaaS Trend

Cloud Computing has lowered the barriers to entry

SaaS Trend: What’s in it for me?

*Image courtesy of www.bill4time.com

Integration & Automation

• Save time

• Save money

• Free up your resources

• Eliminate errors

Integration & Automation

Always Evolve

Always Evolve

Q&A

Resources

• www.colderice.com/

• http://go.bloomberg.com/tech-blog/2012-11-07-waze-parks-ads-in-mobile-maps/

• http://mashable.com

• http://www.onlinemarketing-trends.com/search/label/cyber%20monday

• www.forrester.com

• www.gartner.com