Social Media - A program's plan

transcript

AARON MANFULL@manfull

A PROGRAM’S PLAN

social media

TWITTER INSTAGRAM SNAPCHAT FACEBOOK

@manfull @manfull @aaronmanfull /aaronmanfullAARON

MANFULL

LET’S START WITH A BRIEF

HISTORY LESSON

1WHAT SHOULD WE BE DOING

USE IT PERSONALLY TO COMMUNICATE YOUR MESSAGE AND AS AN

ORGANIZATION(YOU NEED A STRONG PRESENCE IN BOTH AREAS)

WORK TO FIND A JOURNALISTIC USE EITHER FOR GENERATING CONTENT

OR TO AID IN ITS REPORTING.

1. YOU SHOULD USE IT TO GET STORY IDEAS.

2. YOU SHOULD USE IT TO GET YOUR MESSAGE OUT

THERE.

REGARDLESS OF THE MEDIUM, WE SHOULD BE

WORKING TO

1. TELL A STORY2. PROMOTE OUR

WORK3. PROMOTE OUR

PROGRAM

2HAVE POLICIES IN PLACETO HELP.

HAVE IT PART OF YOUR EDITORIAL POLICY

HAVE JOB DESCRIPTIONS FOR EACH NETWORK

SPEAKING TO THE MASSES

SNAPCHATCASEYNEISTATNOWTHISNEWSNEWYORKERMAGTHENYTIMESTHEREALVERGETWITTER@NYTIMES@BUZZFEED@BUZZFEEDSPORTS@COLONELTRIBUNE@HISTORY_PICS

INSTAGRAM@NATGEO@NBCNEWS@TIME@DENVERPOSTFOOD@CHICAGOTRIBUNEFACEBOOK/NYTIMES/WASHINGTONPOST/HUMANSOFNEWYORK/MASHABLE/QUARTZNEWS

BEST PRACTICES FOR EACH NETWORK

1. SPEAK THE LANGUAGE OF THE MEDIUM

2. UTILIZE PHOTO/VIDEO AREAS

3. POST FREQUENTLY, BUT NOT TOO FREQUENTLY

4. ENGAGE IN CONVERSATIONS WHEN/WHERE APPROPRIATE

5. BE NICE.

WOULD LIKE TO SEE FIRST 5 POSTS BEFORE THEY GO. SCRIPTING CAN HELP.

DEVELOP A PLAN FOR CONSISTENT COVERAGE

TRACK RESULTS

DEVELOP A PLAN PRIOR TO EXECUTIONMake it easy -->

Make it worth it -->

Make it Memorable -->

Make it fun -->

Feed your goal -->

TRACK EFFECTIVENESS WITH ANALYTICS

• FAVORITES• SHARES• FOLLOWERS• MENTIONS• VIEWS

IFTTT madness

http://goo.gl/bC9QpG

WHAT HAPPENS WHEN SOMETHING GOES WRONG

HAVE PLANS IN PLACE FOR WHEN THINGS GO

KEEPING THINGS FROM GOING WRONG PERSONALLY

LISTENEXPERIMENTSHARE CONTENTBUILD COMMUNITYHAVE FUN BE NICE