AARON MANFULL@manfull

A PROGRAM’S PLAN

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@manfull @manfull @aaronmanfull /aaronmanfullAARON

MANFULL

AARON MANFULL@manfull

LET’S START WITH A BRIEF

HISTORY LESSON

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1WHAT SHOULD WE BE DOING

HERE?

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USE IT PERSONALLY TO COMMUNICATE YOUR MESSAGE AND AS AN

ORGANIZATION(YOU NEED A STRONG PRESENCE IN BOTH AREAS)

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WORK TO FIND A JOURNALISTIC USE EITHER FOR GENERATING CONTENT

OR TO AID IN ITS REPORTING.

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1. YOU SHOULD USE IT TO GET STORY IDEAS.

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2. YOU SHOULD USE IT TO GET YOUR MESSAGE OUT

THERE.

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REGARDLESS OF THE MEDIUM, WE SHOULD BE

WORKING TO

1. TELL A STORY2. PROMOTE OUR

WORK3. PROMOTE OUR

PROGRAM

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2HAVE POLICIES IN PLACETO HELP.

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HAVE IT PART OF YOUR EDITORIAL POLICY

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HAVE JOB DESCRIPTIONS FOR EACH NETWORK

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SPEAKING TO THE MASSES

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SNAPCHATCASEYNEISTATNOWTHISNEWSNEWYORKERMAGTHENYTIMESTHEREALVERGETWITTER@NYTIMES@BUZZFEED@BUZZFEEDSPORTS@COLONELTRIBUNE@HISTORY_PICS

INSTAGRAM@NATGEO@NBCNEWS@TIME@DENVERPOSTFOOD@CHICAGOTRIBUNEFACEBOOK/NYTIMES/WASHINGTONPOST/HUMANSOFNEWYORK/MASHABLE/QUARTZNEWS

AARON MANFULL@manfull

BEST PRACTICES FOR EACH NETWORK

1. SPEAK THE LANGUAGE OF THE MEDIUM

2. UTILIZE PHOTO/VIDEO AREAS

3. POST FREQUENTLY, BUT NOT TOO FREQUENTLY

4. ENGAGE IN CONVERSATIONS WHEN/WHERE APPROPRIATE

5. BE NICE.

AARON MANFULL@manfull

WOULD LIKE TO SEE FIRST 5 POSTS BEFORE THEY GO. SCRIPTING CAN HELP.

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DEVELOP A PLAN FOR CONSISTENT COVERAGE

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TRACK RESULTS

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DEVELOP A PLAN PRIOR TO EXECUTIONMake it easy -->

Make it worth it -->

Make it Memorable -->

Make it fun -->

Feed your goal -->

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TRACK EFFECTIVENESS WITH ANALYTICS

• FAVORITES• SHARES• FOLLOWERS• MENTIONS• VIEWS

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IFTTT madness

http://goo.gl/bC9QpG

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WHAT HAPPENS WHEN SOMETHING GOES WRONG

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HAVE PLANS IN PLACE FOR WHEN THINGS GO

WRONG

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KEEPING THINGS FROM GOING WRONG PERSONALLY

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LISTENEXPERIMENTSHARE CONTENTBUILD COMMUNITYHAVE FUN BE NICE

AARON MANFULL@manfull

A PROGRAM’S PLAN

social media

TWITTER INSTAGRAM SNAPCHAT FACEBOOK

@manfull @manfull @aaronmanfull /aaronmanfullAARON

MANFULL