AARON MANFULL@manfull
A PROGRAM’S PLAN
social media
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@manfull @manfull @aaronmanfull /aaronmanfullAARON
MANFULL
AARON MANFULL@manfull
LET’S START WITH A BRIEF
HISTORY LESSON
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1WHAT SHOULD WE BE DOING
HERE?
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USE IT PERSONALLY TO COMMUNICATE YOUR MESSAGE AND AS AN
ORGANIZATION(YOU NEED A STRONG PRESENCE IN BOTH AREAS)
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WORK TO FIND A JOURNALISTIC USE EITHER FOR GENERATING CONTENT
OR TO AID IN ITS REPORTING.
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1. YOU SHOULD USE IT TO GET STORY IDEAS.
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2. YOU SHOULD USE IT TO GET YOUR MESSAGE OUT
THERE.
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REGARDLESS OF THE MEDIUM, WE SHOULD BE
WORKING TO
1. TELL A STORY2. PROMOTE OUR
WORK3. PROMOTE OUR
PROGRAM
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2HAVE POLICIES IN PLACETO HELP.
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HAVE IT PART OF YOUR EDITORIAL POLICY
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HAVE JOB DESCRIPTIONS FOR EACH NETWORK
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SPEAKING TO THE MASSES
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SNAPCHATCASEYNEISTATNOWTHISNEWSNEWYORKERMAGTHENYTIMESTHEREALVERGETWITTER@NYTIMES@BUZZFEED@BUZZFEEDSPORTS@COLONELTRIBUNE@HISTORY_PICS
INSTAGRAM@NATGEO@NBCNEWS@TIME@DENVERPOSTFOOD@CHICAGOTRIBUNEFACEBOOK/NYTIMES/WASHINGTONPOST/HUMANSOFNEWYORK/MASHABLE/QUARTZNEWS
AARON MANFULL@manfull
BEST PRACTICES FOR EACH NETWORK
1. SPEAK THE LANGUAGE OF THE MEDIUM
2. UTILIZE PHOTO/VIDEO AREAS
3. POST FREQUENTLY, BUT NOT TOO FREQUENTLY
4. ENGAGE IN CONVERSATIONS WHEN/WHERE APPROPRIATE
5. BE NICE.
AARON MANFULL@manfull
WOULD LIKE TO SEE FIRST 5 POSTS BEFORE THEY GO. SCRIPTING CAN HELP.
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DEVELOP A PLAN FOR CONSISTENT COVERAGE
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TRACK RESULTS
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DEVELOP A PLAN PRIOR TO EXECUTIONMake it easy -->
Make it worth it -->
Make it Memorable -->
Make it fun -->
Feed your goal -->
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TRACK EFFECTIVENESS WITH ANALYTICS
• FAVORITES• SHARES• FOLLOWERS• MENTIONS• VIEWS
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IFTTT madness
http://goo.gl/bC9QpG
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WHAT HAPPENS WHEN SOMETHING GOES WRONG
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HAVE PLANS IN PLACE FOR WHEN THINGS GO
WRONG
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KEEPING THINGS FROM GOING WRONG PERSONALLY
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LISTENEXPERIMENTSHARE CONTENTBUILD COMMUNITYHAVE FUN BE NICE
AARON MANFULL@manfull
A PROGRAM’S PLAN
social media
TWITTER INSTAGRAM SNAPCHAT FACEBOOK
@manfull @manfull @aaronmanfull /aaronmanfullAARON
MANFULL