Social media for B2B marketing

Sandra Wendland

Social media sites for B2B

Why social media for B2B?

Social media is important for SEO. It’s a way to create backlinks

Facebook and Twitter have changed the way people read news and surf the

web.

New media allows direct communication and dialog with prospects, clients,

potential employees, freelancers, etc . No gatekeepers.

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% of B2B Marketers on Social Media

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Source

Number of followers matter for SEO

SEO and social media http://moz.com/blog/your-guide-to-social-signals-for-

seo

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Social Media sites

Facebook https://www.facebook.com/clscommunication

Facebook is a good place to build an online community

Linkedin http://www.linkedin.com/company/cls-communication

The place for business contacts, recruiting employees and freelancers

Twitter https://twitter.com/CLSnews

News channel

Google+ https://plus.google.com/107852070949590603474

SEO benefits

Xing https://www.xing.com/companies/clscommunication

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More social media sites

Slideshare http://www.slideshare.net/clsnews

An easy way to distribute Powerpoint presentations on specialized topics

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Facebook is mainstream now

Mainstream = very useful for B2B

Top source of web traffic besides Google

"B2B search marketers need to consider leveraging Facebook for early-stage

awareness" http://buff.ly/IjEIrX

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CLS offers writing services

http://www.cls-writing.com/services/digital-online

http://www.cls-communication.com/en/services/writing-services

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