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Social Media in PreventionWisconsin State Prevention Conference
LaDonna Coy, MHR, CPS, CDLA
LaDonna Coy, MHR, CPS, CDLA
are you curious
about Social
Media?
Where
ObjectivesReview media distinctions See how the landscape has changedAssess positions in the landscapeAssess our orientation to push/pullUse capacity building toolsIdentify & share examples & toolsChoose a single action step
SocialMedia?
What is . . .
What are all these things then?
SocialMedia
Tools
So, Social
Mediais just
anotherChannel?
Not exactly.
Traditional Media
Newspaper
Television Radio
Social Marketing
}Social marketing is like
Traditional Media
with a Social Twist
Social Media Marketing
Reach
MessageControl
Channels
PR
VOooh, more
The Social Media Shift
The Age of Push
Brown et al. (2010) The Power of Pull
ContentCo
ntro
lBroadcast
Marketing
The Age of Pull
offline
online
Comment
Listen-Learn
Connect
Colla
bora
teShare
Pull = Networked Expertise
Knowledge gets shared throughout Networks
Remember the Gulf Oil Disaster?
Turn the Megaphone Around
Listen
Assessment
Whoare yourPeople?
Mapping Presence
Where?Who?
PresenceSocialMediaDefining
Why do we listen?
• be informed about issues and norms• understand & honor perspectives • engage in conversations that matter• opportunities to interact with the
community • learn with and from our community
Listen & Track
do you get started with
So, how
http://alerts.google.com
Type of Search
How often?
Your Email
Really
SimpleSyndication
RSS is …
RSS is … the waiter
Delivering Your Order
Now what? So,
Listening Tracking
Listening Tracking - Source
CoalitionProviderAgency/Org Main Stream MediaIndividual
Listening Tracking - Sentiment
PositiveNegative
Neutral
Track it ... then what?
Pull = Networked Expertise
Knowledge gets shared throughout Networks
PresenceSocialMediaDefining
Website
FB
PresenceSocialMediaDefining
Website
FB
PresenceSocialMediaDefining
Conferences Meetings
Events
OtherMediaData
Articles Editorials
PapersStories
Blogs
Comment
ListenConnect
Collaborate Shar
e
Weave Your Presence
SoMe & Community Framework
Listening opens the
Door to ...
Comment &Contribute
Correct Misinformation
Share &Network
Create Buzz
Participate & Collaborate
ShareYour Stories?
WhatQuestionsdo you have?
What one step will you take to increase your
Presence online?
References & Resources
• Twitter feed, http://search.twitter.com enter #wspc2011 • Slides at http://www.slideshare.net/ladcoy• All other tools posted to: http://technologyinprevention.wikispaces.com/
WISC2011 • Social Media & Community Framework http://bit.ly/axnlOm• Social Media-Traditional Media Distinctions (PDF) http://bit.ly/m2pzrq• Brown et al, (2010) The Power of Pull • HBR A Brief History of the Power of Pull http://bit.ly/moQs9e • Li & Bernoff, (2009) Groundswell • Kanter & Fine (2010) The Networked Nonprofit• Block, P. Community: (2009)The Structure of Belonging • Block, P. (2010) The Abundant Community• Shirky, C. (2009) Here Comes Everybody• Social Networking (Forrester) http://bit.ly/9H12cn
Photo Citations
• Photo Source: Creative Commons http://www.flickr.com/photos/11018968@N00/4656148830
• Remaining photo from istockphoto.com or my personal archive
This presentation is licensed under CREATIVE COMMONS.This means you can use it, or parts thereof, as long as appropriate attribution is given and your resulting product is made available under this same license. The license prohibits using this presentation for commercial purposes. A list of citations and links is included for your reference and use. Please cite all creative commons photos to the original source.
Suggested Attribution: Source: LaDonna Coy, MHR, CPS, CDLA for the Wisconsin State Prevention Conference, June 14-16, 2011. Delivered in agreement with the Central Regional Team, Centers for the Application of Prevention Technologies.