…

Welcome

Gartner hypecycle

http://www.thinkwithgoogle.com/mobileplanet/en/

Home

Work

Restaurant

Public Transport

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Lean Forward Mode

Lean Back Mode

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Mobile Mode

eDay 2013 powered by HSMA& Tourismuszukunft h

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http://www.snow.com/epicmix/home.aspx?cmpid=PARMX00001

Show

• Euro

eDay 2013 powered by HSMA& Tourismuszukunft

Euro 156,20

Content

Relationship

Experience

Conversation

13 h

5,3 h

Mobile Traffic on Websites DMOs SalzburgerLand

Quelle: Umfrage SLTG, Oktober 2012

Destinations SalzburgerLandDo you have a…

Yes64%

No36%

Mobile Website

Yes18%

No82%

App

Quelle: Umfrage SLTG, Oktober 2012

It is not about Apps

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Connect offline with online

„re-rite – You are the orchestra “ | Salzburg Festivals3.- 20.5.2013 | Foto: Ben Ealovega

Shift in information gathering

schema.org

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choice architects

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Audience not target group

Web does not justconnects machines,it connects people.

Sir Tim Berners-Lee

@reinhardlanner

http://www.maclife.de/ipad/hardware/kindle-werbespot-macht-sich-ueber-das-

Lean Back Modus

Mobile WebnutzungDestinationen SalzburgerLand

(3) 27%

(7) 64%

(1) 9%Anteil mobil

wenig als 5%

5%-10%

10%-15%

mehr als 15%

bis 40%

40%-50%

50%-60% + 60%

ipadQuelle: Umfrage SLTG, Oktober 2012

Mobile

Source: Theodolite Pro für iPhone

eDay 2013 powered by HSMA & Tourismuszukunft

Youtube.com/ Microsoft Future Vision